Page 106 - The Indian Optician Digital Edition March-April 2021

MUNICH’S OPTI

IN JANUARY 2022

BETTINA
REITER

n a mid-April 2021 statement to the
media, Bettina Reiter, exhibition
Idirector of opti, the international trade
show for optics and design, along with
Klaus Plaschka, managing director of
Gesellschaft für Handwerksmessen (GHM)
mbH, in their capacity as organisers,
reveal why in future, trade fairs will be
more important than ever, what the
industry can expect from opti 2022
and why the venue in Munich will be a
business booster.
On whether trade fairs and exhibitions
have a future, Klaus Plaschka pointed
to feedback received from discussions
with industry players. “Without trade fairs
or other sales platforms, businesses are KLAUS
missing out on significant and valuable PLASCHKA
business opportunities, including for
making new contacts. For exhibitors, the
most important reason for taking part in
real-world (as opposed to virtual) trade
fairs is the personal interaction and face-
to-face contact, followed by the gaining of
new customers and the generation of new
leads, along with product presentations.
You only get a proper overview of the
market on a real-world platform that is a
live, on-site event. This is why the industry
rightly expects so much from a trade fair.”
Bettina Reiter shared that “… the
‘family’ that is this industry can hardly
wait to meet in person again in order to
interact face to face and to experience

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