Page 85 - The Indian Optician Digital Edition July-August 2021

The ProSeries of personalised progressives technical support to its customers for creating
offers the most digitally advanced designs happy eyes that enable healthy living.
created for professionals. Also, there is a wide
choice available in the iSeries of customised The company has established itself through a
progressives for dynamic vision. strong retail distribution network and wholesale
reach. Through its journey of twenty years, direct
The selection includes SETO premium distribution has enabled the firm to achieve a
coated single vision lenses for protected vision; unique understanding of consumer tastes and
Personage personalised digital lenses for precise trends. Its team comprises over 250 members
vision; invisible bifocals; and Digiviz digital whose untiring efforts and personalised
progressive lenses; among many others. customer service has led to more than 6.5
million satisfied consumers.
Additionally, there is a range for sunglass
and photochromic lens categories such as Mr Tarun Doshi, who leads the team,
ProReact photochromic lenses; Polarised has worked his way through each of the
lenses for extended visible clarity outdoors; departments. He has had his finger on the pulse
lightweight polycarbonate lenses that are up of the market since the beginning, and is also
to 10 times more impact-resistant than plastic quick to respond to the needs of his company’s
or glass lenses and provide 100% protection growing customer base.
from the sun's harmful UV rays; Transitions
adaptive lenses that selectively filter harmful
blue light and provide at least 20% protection
indoors and over 85% protection outdoors; MR-
8, polymerizing monomers of the MR Series
especially suitable for ophthalmic lenses.
The Yash Optics & Lens portfolio also boasts of
a wide range of advanced lens coatings such as
the Lustraa premium innovative coatings. These
coatings were developed after overcoming
several challenges. The vast range includes
individual dynamic options like Lustraa HD high
definition coating; Lustraa UV+ new generation
oleophobic coating; Lustraa Blue+ with a
cosmetic blue coat; Lustraa IR solar radiation
protective coat; Lustraa Drivease, the perfect
coat for an easy and comfortable drive; and
Lustraa FogFree, crafted to provide the wearer
with fog-free vision.
Furthermore, its Blue Block adaptive lenses
help reduce exposure to harmful blue light,
while MirrorCoat has a special mirror coating.
Also, there’s plenty to choose from in the Fog
Free collection, whether for driving or daily
activities, with superior coating properties.
Its mission, according to Yash O&L, is to
offer all Indians the latest and the best in vision
healthcare solutions, tailor-made for each
individual’s work, leisure and lifestyle. It works to
provide superior quality products, service, and

81 | YASH LENSES