Page 29 - The Indian Optician Digital Edition July-August 2021

THE NEW RAY-BAN ‘YOU’RE
ON’ CAMPAIGN ONCE AGAIN
PROJECTS A PERSONAL VIEW
ON STYLE: SPONTANEOUS,
DARING AND FREE, AND LIVING
IN THE MOMENT

The Elevator campaign short clip features smart style with a powerful, stand-out attitude
a chance encounter of two strangers in of brave youth that changed the world,
an elevator. They connect, creating an beginning in 1968. Lightening up the flared
unexpected bond and sharing a vibe as they angles of the bold acetate shape, bevelled
show their attitude in their Ray-Ban State brows, vintage rivets and new Havana textures
Street frames. catch the light, total black makes for a high-
impact look that never plays safe.
Also launched is a new IG filter dedicated
to the 100% Ray-Ban prescription service Revamping a rare sun icon from the 80’s,
and a new year in the brand culture. The IG the Nomad travels through time to make its
filter enhances all the benefits of Ray-Ban – comeback with optical. The Nomad Optical
making them engaging for a social media RX5487 model features a bold square shape,
environment. So, whether it’s a new game with extra-deep curved endpieces and wide
plan in the Nomad or charging at a bull temples, in hues of classic black or Havana,
market in State Street, everything about this and a more relaxed feel in glowing striped
season in Ray-Ban is eye-catching – thus, blue and grey for an informal look.
enabling the wearer to present a bold and
confident look at all times. The latest collection of Ray-Ban sunglasses
and optical styles is available at all leading
Another interesting style featured in optical stores. It can also be ordered on the
the You’re On campaign, is the State Street company’s website: https://india.ray-ban.com/
RB2186 style that stands out with its retro
look of a large frame, solid silhouette
and flared brows. Gradient shades
complement the Havana tone
and together with the brand’s
signature rivets enhance the
intended projection of living life
to the fullest.
The State Street RX5486 optical
model echoes the look. Born a rebel,
this enigmatic optical look, frames

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