Page 28 - The Indian Optician Digital Edition July-August 2021

LIVELY CAMPAIGNS

SET THE TONE FOR NEW

RAY-BANS

he new Ray-Ban ‘You’re On’ campaign once again
projects a personal view on style: spontaneous, daring
Tand free, and living in the moment. Its series of digital
activations have been conceptualised to celebrate all things
fun and spontaneous, reflecting the total Ray-Ban style.

In The Gamers campaign, two gamers are full-on
engaged in trying to outdo each other in a hot and fast
competition wearing the latest Ray-Ban specs. The stylish
product is fitted with state-of-the-art digitally built lenses
with the original brand signature. These lenses offer all
the benefits of advanced UV and Blue Light filters. Plus,
each set of optical lenses is custom shaped to fit both the
frame and the wearer’s personal specifications, to ensure
supreme clarity and comfort.

| JULY-AUG 2021 | 24 BRANDS