Page 76 - The Indian Digital Edition September-October 2020
P. 76

SCREEN-FRIENDLY


            NOVA BLUMAX





          ZERO POWER GLASSES

















                                                                                 PROLONGED EXPOSURE
                                                                                   TO BLUE LIGHT CAN
                                                                                    AFFECT ONE’S EYE
                                                                                     HEALTH. TO HELP
                                                                                   MAINTAIN HEALTHY
                                                                                 VISION, IT IS ADVISABLE
                                                                                  TO WEAR PROTECTIVE
                                                                                         EYEWEAR



                   ith work from home       to take frequent breaks from screen   frames pre-fitted with Blumax lenses,
                   and stay at home the     time exposure.                     a revolutionary lens material which
          Wnorm during the current             Nova Blumax Zero Power Glasses   helps to protect the eyes from HEV
          pandemic, there has been a huge   offers optimum protection from the   blue light and harmful UV rays. Since
          increase in digital activity. Remote   ill effects of such blue-light exposure.   the glasses are already fitted with the
          working, online learning, digital   The range of ready to wear glasses has   lenses, they can be bought over the
          entertainment and online purchases   been made by Nova Eyewear, a brand   counter and worn instantly without
          have resulted in prolonged exposure   from the house of Vision Rx Lab.   waiting for the lenses to be fitted.
          to the harmful HEV (high energy                                      These glasses cater to everyone with
          visible) blue light emitted by digital   The collection features stylish   unisex models as well as separate
          screens – television screens, electronic                             categories for men, women and teens.
          devices, fluorescent and LED lighting
          – which can lead to what is termed as
          computer vision syndrome, eye strain
          as well as sleep disruptions.
             Prolonged exposure to blue light
          can affect one’s eye health. To help
          maintain healthy vision, it is therefore
          advisable to wear protective eyewear,
          even for those who do not need
          powered prescription glasses, and

           |  SEPT-OCT 2020  |  72  LENS UPDATE
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