Page 20 - The Indian Digital Edition September-October 2020

GLOBAL LICENSING Dunhill Spring/Summer 2021
collection, which will be distributed
AGREEMENT BETWEEN MARCHON from January 2021. It will include
AND CONVERSE a tailored offering for the Asian
market with a key focus on Japan.
This important addition to Kering
Marchon Eyewear, Inc., one of truly resonates around the world Eyewear’s portfolio is expected
the world’s largest manufacturers and across generations. to strengthen its leadership in the
and distributors of quality eyewear “Marchon is thrilled to partner high-end eyewear segment.
and sunwear, and Converse Inc., with Converse, an iconic brand that
the iconic American footwear and has a longstanding position in the Founded in London in 1893,
apparel brand, have entered into footwear and apparel industry,” Dunhill maintains the values of
an exclusive, long-term global said Nicola Zotta, President and craftsmanship, tailoring and quality,
licensing agreement. while leading a discreet revolution
CEO of Marchon Eyewear. “We
According to a press release, look forward to designing unique in ready to wear and accessories,
the new sun and optical eyewear collections which will through the new vision of Creative
collections designed under the embody Converse’s style and Director, Mark Weston and CEO,
new partnership will be rolled out authenticity, while also being a Andrew Maag.
globally beginning January 2021. part of the brand’s growth and
Taking cues from the brand’s continued legacy.” “We are extremely proud of
legendary footwear, most notably our new partnership with Dunhill,
the Chuck Taylor All Star and Pro “We are excited to announce an authentic design-driven brand
Leather, eyewear styles will feature our partnership with Marchon with flawless sophistication”,
recognisable motifs and design Eyewear,” said Jon Tappan, VP/ said Roberto Vedovotto, Kering
elements such as the “All-Star” GM of Apparel & Accessories Eyewear’s president and CEO. “I am
patch and “Star Chevron” logo. for Converse. “As we work confident that our relaunch strategy
to strengthen the Converse will lead Dunhill to establish itself as
The eyewear is classic and yet accessories business, we know the most recognisable British luxury
modern, offering a wide range of that Marchon’s expertise in the brand in the eyewear segment,
styles to cater to both adults and eyewear space will complement strengthening its presence in the
teens with 16 sunglasses and 43 and enhance our efforts to create Asia-Pacific region while exploring
optical styles at compelling price products that serve the needs of
points. Customers can expect to our consumer while enabling their new opportunities in high-growth
see a mix of classic and trend-right individual style.” markets. This new synergy is also
shapes with the brand’s unique particularly valued as it once again
colour palettes and design features The new eyewear line will be reinforces Kering Eyewear’s alliance
that Converse fans are well- sold globally in select sun and with the Richemont Group”.
acquainted with. The brand targets optical retailers, as well as online
all genders and ages 12 – 35, but at eyeconic.com. “We are grateful to De Rigo for
5 years of brilliant partnership that
enabled us to elevate our eyewear
KERING EYEWEAR AND DUNHILL business alongside the new
direction of the brand”, commented
PARTNERSHIP Andrew Maag, CEO of Dunhill.
“We are now excited to be working
with Kering Eyewear, a leader in
Kering Eyewear and Dunhill agreement follows the previous the luxury eyewear business, on
have announced their partnership 5-year partnership between Dunhill the launch of a brand new Dunhill
for the design, development, and De Rigo, which ends this year. Eyewear collection. We look
production and worldwide According to a press release, forward to creating an incredible
distribution of Dunhill sunglasses the first collection under this strategic partnership and building a
and prescription frames. The exclusive partnership will be the success story with them”.

| SEPT-OCT 2020 | 16 INTERNATIONAL NEWS

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Sept-Oct 2020 SK News.indd 4
Sept-Oct 2020 SK News.indd 4 11/03/2020 12:34