Page 18 - The Indian Digital Edition September-October 2020

MARCOLIN KENMARK EYEWEAR AND KENSIE
GROUP AND RENEW LICENSE UPTO 2024

MONCLER
Kenmark Eyewear, a leader in
RENEW crafting and distributing original the positive, playful attitude that
Kensie embodies. We love bringing
LICENSE optical eyewear and sunglasses, to life all the unique, feminine
has announced the renewal of an detailing, and bold graphic styling
exclusive license agreement for the to create a product we are always
design, development, production excited to share with our customers.
and worldwide distribution of We’re looking forward to continuing
eyewear for the Kensie brand. the growth of the brand within
The agreement will extend through the optical industry in the years to
June 2024. come.”
Kenmark Eyewear has partnered Amanda Feack, designer, said,
with Kensie since 2009, launching “Kensie is one of my favourite brands
the brand within the optical industry. to work on and I am so excited about
The brand includes Kensie optical, the renewal. It is such an exciting
Kensie sun and Kensie girl segments. brand to design – using current
Marcolin Group, a worldwide trends, pretty colours, prints – the
leading company in the eyewear “We’re thrilled with the renewal brand is super feminine, playful, and
industry and Moncler, an iconic of Kensie,” said Marketing Director, bold. I look forward to continuing
brand that has always combined Marissa Cundiff, “It’s such a fun, to take inspiration from the brands
heritage, creativity and colourful brand to work on and fashion direction and translating
evolution, have announced the we love what we have created that into eyewear for every girl to
early renewal of their worldwide together over the years! We will love. We have a lot of great ideas for
exclusive licensing agreement continue to build upon the brand the future and can’t wait to bring
for the design, production with trendy new styles that reflect them to life.”
and distribution of sunglasses,
eyeglasses and ski masks HOYA VISION CARE BAGS SILMO
under the branding of Moncler D’OR AWARD FOR MiYOSMART
Lunettes.

Initially launching their HOYA Vision Care was the based on a Defocus Incorporated
collaboration in 2015, the two recipient of the prestigious Silmo Multiple Segments Technology or
companies will continue to D’Or award for its MiYOSMART lens “D.I.M.S. Technology”, an easy to
partner for an additional five in the Vision category. This year the use, non-invasive treatment to
years until 31 December, 2025. annual awards ceremony was held control myopia, has been shown
st
virtually as the Silmo Optical Fair to slow the progress on average by
The Moncler Lunettes held in Paris was cancelled due to 60 per cent based on results from a
range combines technological the pandemic. two-year clinical trial published in the
innovation with the brand’s British Journal of Ophthalmology.
modern mountaineering The Hoya spectacle lens was
aesthetic. It offers versatile developed to address and manage “Innovation and collaboration to
styles that can be worn both for myopia in children through years bring the best solutions to Eye Care
the mountain and the city alike. of partnership with the Hong Kong Professionals and their patients is
The timeless models are made Polytechnic University and launched at the core of HOYA Vision Care’s
available in classic and retro- in Hong Kong and the Peoples mission,” says Alexandre Montague,
inspired shapes. Republic of China in 2018. CEO HOYA Vision Care. “It is an

As per a statement issued by Myopia, or nearsightedness, is honour to be recognised by our peers
Marcolin, “Marcolin Group will a growing global health concern, receiving the Silmo d’Or Award for
continue to faithfully embody with nearly 50 per cent of the world’s our ground-breaking MiYOSMART
the brand’s iconic features in all population expected to be impacted lens which is successfully managing
the eyewear collections.” by 2050. The MiYOSMART lens, and controlling myopia in children.”

| SEPT-OCT 2020 | 14 INTERNATIONAL NEWS

11/03/2020 12:34
Sept-Oct 2020 SK News.indd 3 11/03/2020 12:34
Sept-Oct 2020 SK News.indd 3