Page 87 - July-August 2020
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Focals is an augmented reality (AR)
                                                                               device that supports notifications
                                                                               from Android devices. Compared
                                                                               to Google Glass, North’s smart
                                                                               glasses let Android users access any
                                                                               actions in their phone’s notification
                                                                               centre, such as answering emails,
                                                                               retweeting and getting live updates.
                                                                               There’s a basic pair as well as the
                                                                               option of prescription lenses.
                                                                                  Focals started out using existing
           GOOGLE CO-FOUNDER SERGEY                                            Intel technology at its core. This
           MIKHAYLOVICH BRIN
                                                                               was built up and advanced upon
                                                                               by the start-up North. While Focals
          our hardware efforts and ambient   much more solid arms to the       1.0 supported Amazon’s Alexa, the
          computing future.”                frames, to accommodate active      second, when launched by Google,
                                            computing components (a            would no doubt be replaced by
             Google’s existing work in                                         Google Assistant.
          building “ambient computing,”     computer processor, battery and
          which is computing that fades into   Bluetooth module). A tiny laser    At the end of last year, prior
          the background of a user’s life, is   projector placed on one side   to its planned release of the next
          the strategic reasoning behind    projects an image, a transparent   generation pair, North did share
          the acquisition. This suggests that   display that appears to float on one   that Focals 2.0 would be ten times
          Google could be looking at a second   frame in the wearer’s field of vision.   sharper than its first version.
          foray into smart glasses for the   It presents views of messages and   The company also claimed that
          mass market.                      navigation directions.             the glasses would be 40 per cent

             North’s first generation Focals   When launched, the product      smaller, thereby overcoming the
          glasses, launched in 2019, look   attracted attention as the most    challenge of size in smart glasses
          somewhat like regular optical     consumer-friendly wearable-        technology by making them look
          glasses, but at closer look with   glasses-computing-interface.      almost like normal eyewear.
































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