Page 54 - The Indian Optician Digital Edition Jan-Feb 2020
P. 54

THE FIREBIRD
                                                                                MODELS ARE
                                                                                CREATED BY ITS
                                                                                OWN DESIGNER
                                                                                TEAM IN ITALY, WHICH
                                                                                WORKS TOWARDS
                                                                                DEVELOPING AND
                                                                                ANTICIPATING NEW
                                                                                TRENDS WHILE
                                                                                IDENTIFYING
                                                                                THE CHANGING
             The brand’s products are created   2000s. The brand and the India   REQUIREMENTS OF
          by its own designer team in Italy,   branch company are part of Firebird   CUSTOMERS
          which works towards developing    Eyewear LLC (USA). As a popular
          and anticipating new trends       sunglass brand Firebird has made
          while identifying the changing    its presence felt worldwide at stores   both online and offline.
          requirements of customers. Their   and with branch offices at home
          vibrant products are of high      as well as in Russia, India, Vietnam,   Firebird Eyewear is expanding
          quality and hold their own as     Indonesia, Costa Rica and Europe. In   its reach globally and has set up
          trendsetters while being in sync   addition, there are a large number   a new business model to help its
          with contemporary tastes, be it the   of Firebird Agencies engaged in   customers extend their own
          designs, colours or shapes. Its focus   wholesale and retail worldwide,   network and clientele.
          is a wide range of eyewear that is
          high on style and offers a great fit
          for superb comfort. These
          are sunglasses that are
          highly durable and fit the bill
          for safe driving. Each model
          is presented in five colour
          options, on average.

             The company was founded
          in the United States in the early


           | JAN-FEB 2020 | 50  BRANDS






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