Page 52 - The Indian Optician Digital Edition Jan-Feb 2020
P. 52

FIREBIRD









         EYEWEAR SETS


         SIGHTS ON INDIAN YOUTH













                oted American brand Firebird
                Eyewear made an entry into
         Nthe Indian market in August
          2019 through Cifu India International
          Trading, a company set up in
          Mumbai. The main target group in
          India is the youth, the age group of
          15 to 40, which comprise the largest
          demographic of the population.

             The launch introduced a unisex
          collection with around 160 plus
          sunglass models. With the women’s
          collection expected in stores this
          March-April, more than 250 models
          of the brand will be available in
          the country.




























           | JAN-FEB 2020 | 48  BRANDS






   January-February 2020 SK.indd   7                                                                         02/14/2020   17:20
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