Page 42 - The Indian Optician Digital Edition Jan-Feb 2020

carefully selected components. It designs with a minimalistic aesthetic. a range of lovely colours, with a silky
is at once a technical phenomenon and delicate finish.
of high level precision, and a visually The brand’s carbon wood eyewear
appealing interpretation of the is of original natural materials crafted VÆRK is a Danish word that
link between the frame front and using the very latest technology. With suggests a technical construction
the temple, to present as whole its 23 ultra-thin layers of carbon fibre consisting of cooperating mechanical
classic frame designs that move and one silky finish layer of wood, parts – exactly the way the brand’s
far away from fussy elements and each frame holds its own individuality hinge is constructed. In Danish,
celebrate minimalism. and uniqueness, which can only be the word also means a work of
found in natural materials. art that is the outcome of hard
The timeless yet very work and initiative. VÆRK can also
Carbon is extremely lightweight
contemporary eyewear presents a yet exceptionally strong. Each carbon be an abbreviation of the Danish
refined look, one of such elegance layer is thinner than paper, light as a word håndværk, which means
that would be very well appreciated feather and stronger than steel. The craftsmanship. Read together the
by those with sophisticated tastes. characteristic woven surface of carbon word represents craftsmanship in its
Here are frames that make a strong fibre makes for its own trendy look. truest sense – fully involving the
statement but with great dignity; mind, head and heart.
connoisseurs would grasp the Wood is a non-allergic, organic
intense technical inputs and creative and lightweight material. Its delicate
outputs required to achieve this wooden texture lends it a natural
level of design. appearance. In addition, VÆRK
has also designed coloured
The VÆRK frames are crafted
from three high-quality materials of carbon wood frames in
acetate, stainless steel and carbon
wood, all durable and lightweight.
Acetate comes in lovely shades with
endless colouring possibilities, and
strength that belies its light weight. THE VÆRK FRAMES ARE CRAFTED
Cellulose acetate is a natural, plant- FROM THREE HIGH-QUALITY
based and hypoallergenic plastic MATERIALS OF ACETATE, STAINLESS
material made of organic materials STEEL AND CARBON WOOD, ALL
DURABLE AND LIGHTWEIGHT
such as cotton and paper pulp,
making the VÆRK acetate frames
especially light, flexible and lasting.
This material allows for play with
depth, glow and transparency to
give each individual frame a
unique pattern.
The brand’s metal
frames made of fine stainless
steel are extremely light, offer
outstanding flexibility, durability and
hypoallergenic qualities. Stainless
steel works very well for frames as it
can easily be shaped into ultra-sleek
eyewear styles to present classic

| JAN-FEB 2020 | 38 BRANDS

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