MAYBACH Icons of Luxury has announced a landmark collaboration with multi-platinum Indian rapper and global pop-culture icon Badshah for a limited-edition eyewear collection, marking a defining moment for both the luxury eyewear industry and the international music community. This historic partnership represents the first time an Indian entertainment personality has co-designed and curated a global collection for the brand, ushering in a bold new era of inclusivity, creative diversity, and cultural exchange for MAYBACH Icons of Luxury.
As part of this exclusive partnership, Badshah – widely acknowledged for redefining India’s contemporary entertainment landscape – has created a bespoke capsule that reflects his unmistakable design language rooted in individuality, self-expression, and modern luxury, while respecting the timeless heritage of MAYBACH. More than a design alliance, the MAYBACH x Badshah collection stands as a celebration of artistic identity, cultural pride, and personal storytelling. Each piece reflects Badshah’s creative journey while upholding the meticulous craftsmanship for which MAYBACH is renowned.
The collection reimagines two of MAYBACH Eyewear’s most iconic silhouettes – THE ARTIST III and THE KING III – infusing the brand’s signature sophistication with Badshah’s bold creative vision.
THE ARTIST III optical series receives a fresh artistic interpretation inspired by one of Badshah’s most personal muses – sound waves. Representing his deep bond with music, these waveforms are transformed into intricate temple detailing that introduces rhythm and movement into the frame design. Traditionally known for its refined minimalism, THE ARTIST III is revitalised through vibrant hues such as electric yellow and deep blue, injecting youthful energy while preserving its signature elegance for a new generation of eyewear connoisseurs.
THE KING III sunglass series draws inspiration from India’s diverse natural landscapes and wildlife. The Snow Camouflage edition mirrors the tranquil, icy terrain of the Himalayas in a crisp white-and-grey palette. A second Camouflage variant reflects the dense Indian jungles through an earthy, rugged design that subtly echoes the importance of nature conservation and tiger protection. Completing the trio is the bold Tigers of India model, presented in a striking bright-orange finish that pays tribute to the strength and majesty of India’s iconic big cats.
At the pinnacle of the collection is the ultra-rare Diamond-Studded Snow Camouflage KING III. Limited to just five pieces worldwide, this exceptional creation features 90 meticulously set diamonds embedded within the snow-camouflage design, representing the highest expression of MAYBACH’s artistry, precision, and exclusivity. It stands as a true collector’s masterpiece and a definitive statement of uncompromising luxury.
Commenting on the partnership, CEOs Jutta Kahlbetzer and Wolfgang Thelen said that working with Badshah has been an inspiring creative journey driven by mutual respect, authenticity, and a shared passion for craftsmanship. They noted that, for the first time, MAYBACH’s rich heritage has been seamlessly integrated with the artistic expression of a global Indian icon, reinterpreting modern luxury through the lens of diversity and inclusivity. “India’s vibrant cultural tapestry and its appreciation for exquisite craftsmanship create an unparalleled environment for such innovative collaborations. By aligning with a creative architect like Badshah, MAYBACH Eyewear not only engages with the dynamic Indian market but also honours the nation’s diverse cultural landscape, positioning itself as a brand that resonates profoundly with discerning contemporary luxury consumers. This partnership underscores the significance of the Indian market while illustrating MAYBACH’s commitment to fostering cultural exchange,” they expressed.
Badshah articulated that MAYBACH has long held a special place in his heart, symbolising aspiration, precision, and legacy. He shared that his visit to the brand’s German atelier – facilitated through Ronak Sheth of Eternity Lifestyles – was a transformative experience that revealed the depth of craftsmanship behind every frame. Being granted complete creative freedom allowed him to translate his artistic vision into functional luxury, striking a delicate balance between design impact and everyday comfort. He described the collaboration as truly one of a kind and expressed deep gratitude for being part of such a historic milestone.
MAYBACH Eyewear is exclusively distributed in India through Eternity Lifestyles Pvt. Ltd.
