Page 29 - The Indian Optician Digital Edition September-October 2022

EXTENDING BEYOND
Gucci’s designer eyewear collections for
women offer a wide range of frames, both
sunglasses and prescription glasses. These
include cat-eyes, round, rectangle, square, and
rounded-edge frames, more dramatic oversized
ones, presented in black and other classic
colours, ultra-feminine tones and vibrant ones.
The latest news from Gucci Eyewear is that
Billie Eilish is on board as the face of its most
recent campaign. The world-famous multiple
award-winning American singer-songwriter
is perhaps best known in India for No Time to
Die, which she co-wrote and performed for the
James Bond film of the same name. The song,
which topped the UK Singles Chart, won the
Academy Award (Oscar) for best original song
in 2022.
Extending beyond music, the twenty-year-
old is no doubt a strong voice of her generation.
The fashion label sees in Billie Eilish an “artist
whose embrace of authenticity and self-
expression speaks to the core values of the
House”. This is portrayed through a series of
bold portraits that reflect her distinctive style
within the new campaign.
The campaign shows Billie in images and
video wearing the latest styles from the Gucci
BRANDS
MUSIC, THE TWENTY-
YEAR-OLD BILLIE
EILISH IS NO DOUBT
A STRONG VOICE OF
HER GENERATION.
THE CAMPAIGN
SHOWS BILLIE IN
IMAGES AND VIDEO
WEARING THE LATEST
STYLES FROM THE
GUCCI EYEWEAR
COLLECTION
eyewear collection while on a dreamlike car
ride in settings inspired by touches of the
film noir genre. The visual approach stands
out for its unbalanced compositions, a rich
palette, and contrasted lighting effects. The
conceptualisation is an exploration of the
idea of automobiles as symbolic extensions
of those who drive them, revealing their
intentions, motivations, and personality.
Gucci’s timeless aesthetic is
reinterpreted through fascinating images
that reflect the chosen cinematic ambience
of the campaign, drawing the viewer in to
explore further with Billie as she ventures
forth on a suspenseful trip. Retro mystique
and contemporary elegance come together
seamlessly in the styles shown, such as
Billie sporting caravan sunglasses in black
acetate enriched with gold-toned Gucci
script logo, and wearing a cat-eye design
in pink and a 1980s-inspired oversized sun
mask with the label’s logo on the temples.
Key figures behind the campaign are
Gucci’s creative director Alessandro Michele,
with art direction by Lina Kutsovskaya at Be
Good Studios, photographer/director Harley
Weir, and stylist Andrew Mukamal.
THE INDIAN OPTICIAN | SEPT-OCT 2022 | 25