Page 40 - The Indian Optician Digital Edition September-October 2021

FROST’S

ECO-FRIENDLY, HANDMADE

FASHION EYEWEAR

erman brand Frost Eyewear
is a labour of love that began
G20 years back when trained
goldsmith Marion Frost designed a
beautiful pair of unique glasses for her
husband Paris. The idea of creating their
own label took form and they were in
business. Since then they have enjoyed
international success and recognition,
including the prestigious Silmo d’Or individual colour combinations for the temples,
2020 award for Frame Technology fronts and full structure. Importantly, since Frost
Innovation for their Jupiter model. is very conscious of its environmental footprint,
the design and manufacturing processes take
All of the sophisticated Frost fashion this into account. The myfrost glasses are made
eyewear is designed and produced in of reusable materials. In addition, they have a
Germany’s Black Forest region. The long lifecycle as the company replaces individual
company is based in Ortenau from components, should the need arise.
where their collections are exported to
shops in over 40 countries. Frost’s timeless designs are presented in a
good range of shapes and colours. Among the
Many new myfrost models were latest models is a metal cat-eye named Dove.
launched at this year’s Silmo in Paris Three thin separate flowing lines above the
in the third week of September. These upper rim of the frame are inspired by the wings
show the brand’s signature high-quality of a bird and overall make for a delicate profile.
manufacturing by hand that result in The Cutie style is just that with its angular yet

| SEPT-OCT 2021 | 36 BRANDS