Page 50 - The Indian Optician Digital Edition March-April 2021

Freya was seen wearing the Marviosa
sunglass style in a funky tiger print for the
release of her new song Famous. Conceptualised
as a tribute to young talent and the faces of the
future, the new ad campaign includes images of
Freya in the Marviosa model which is enhanced
with purple glitter; and Breeze sporting the
angular Lola shape in a vibrant shade of navy
blue as well as in the Glo style crafted in a sunny
shade of crystal yellow.
ZooBug, the specialist children’s eyewear
company based in London, was founded by Dr
Julie Diem Le in 2006. The inspiration came
about as she was looking for high-quality UV
protective sunglasses for her niece. She set
about creating her own line for kids, which offer
effective safe protection from ultra violet light,
trend-setting designs and high levels of wearing
FREYA SKYE
IN MARVIOSA comfort for infants and children.
The company has since grown to offer a wide
limited edition of sunglasses, created in
range of ophthalmic styles and sunglasses. In
collaboration with Kate Hill, the noted children’s
addition to the brand’s success in the market,
fashion stylist. ZooBug’s eyewear expertise
it has also won numerous awards including the
and contemporary design focus and Kate Hill’s
prestigious SILMO d’Or, the British Junior Design
fashion sensibilities and fine attention to details
Award for Best Travel Product for Children (2015)
work beautifully in this collection of instantly
and kid’s frame of the year, 100% Optical (2020).
eye-catching, delightfully trendy looks that also
project a barrel full of fun. The sunglass collections are seen regularly
on the London Fashion Week Mini Mode
The collection’s name reflects the young
fashion ramp. Its first collection of Kate Hill
stars featured in its new campaign. Among
X ZooBug Las Estrellas was unveiled on the
the models sporting the sunglasses are two
London catwalks in 2019.
highly talented up-and-coming stars, 11-year-
old singer/songwriter Freya Skye whose new Today, ZooBug is part of the eyewear portfolio
single Famous was launched earlier this year, of GLBL Eyewear Group, a bespoke, UK-based
and Breeze Lafferty, a model, actress and eyewear company noted for its innovative
mini influencer. Both youngsters show the and high-quality ophthalmic and sunglasses
brand’s latest with élan and vivacity that is collections. The latest Kate Hill X ZooBug
bound to charm its targeted age group. The collection is now available from selected optical
images have been shot by British fashion retailers worldwide and online.
photographer Dani Geddes.
LOLA
ual
The creatively designed individual
sunglass styles in bold and even slightly
ghtly
quirky silhouettes come in colourful,
ul,
glossy or translucent acetate. Three e
distinct models – Marviosa, Lola
and Glo – have been crafted in lively y
colours and show touches of glitter, r,
attractive crystal finishes, and fine
perforated details.

| MAR-APR 2021 | 46 BRANDS

Mar-Apr 2021 SK.indd 9 25-04-2021 17:51