Page 44 - The Indian Optician Digital Edition March-April 2021
P. 44

igh-style meets all the environment friendly norms in
                 MITA’s latest collection of frames, which is very much the
         Hphilosophy of the brand. Much like its maiden collection
          launched at about this time last year, MITA is inspired by current
                                                                                            S
                                                                                            S
                                                                                                     S
                                                                                        I
                                                                                               L
                                                                                               L
                                                                                                  T
                                                                                                A
                                                                                          A
                                                                                          A
                                                                                          A
                                                                                        T
                                                                                            ’
          trends, all the while combining style with sustainability.                 MITA’S LATEST
                                                                                             C
                                                                                             C
                                                                                         L
                                                                                           E
                                                                                           E
                                                                                        L
                                                                                         L
                                                                                        L
                                                                                                      O
                                                                                                   N
                                                                                                        F
                                                                                                        F
                                                                                                 O
                                                                                               T
                                                                                               T
                                                                                    COLLECTION OF
             Those seriously conscious about their carbon footprints will
                                                                                          S
                                                                                                         E
                                                                                                 E
                                                                                                            Y
                                                                                                            Y
                                                                                                         E
                                                                                          S
                                                                                                      I
                                                                                              F
                                                                                            E
                                                                                          S
                                                                                                   C
                                                                                                       V
                                                                                  R
                                                                                    A
                                                                                        E
          love the fact that the brand is dedicated to ensuring that every      F FRAMES EFFECTIVELY
                                                                                        M
                                                                                               E
                                                                                        M
                                                                                             N
                                                                                             N
                                                                                                        H
                                                                                                   H
                                                                                                      G
                                                                                               E
                                                                                                        H
                                                                                                 S
                                                                                          B
                                                                                          B
          detail follows its core ethos. All the sunglasses are made with           COMBINES HIGH
                                                                                          Y
                                                                                        T
                                                                                          Y
                                                                                             E
                                                                                             E
                                                                                               W
                                                                                                     H
                                                                                           L
                                                                                          Y
                                                                                                   T
          recycled and recyclable materials: The plastic is made from PET              S STYLE WITH
                                                                                                        Y
                                                                                             N
                                                                                                        Y
                                                                                               A
                                                                                               A
                                                                                                      T
                                                                                        S
                                                                                        S
                                                                                           A
                                                                                           A
                                                                                         T
                                                                                         T
                                                                                         T
                                                                                           A
                                                                                             N
          bottles and recycled aluminium; and even the sun lenses are               SUSTAINABILITY
                                                                                      A
                                                                                            E
                                                                                                   O
                                                                                              A
                                                                                   O
                                                                                            E
                                                                                              A
                                                                                          P
                                                                                        P
                                                                                                        H
                                                                                                      T
                                                                                          P
                                                                                                        H
                                                                                              A
          biodegradable as are all the components and packaging.                  TO APPEAL TO THE
                                                                                         D
                                                                                         D
                                                                                                      N
                                                                                 MOST DISCERNNING
                                                                                              C
                                                                                              C
                                                                                       T
                                                                                                         N
                                                                                                         N
                                                                                         D
                                                                                            S
                                                                                   O
                                                                                                E
                                                                                            S
             The frames are in elegant designs to appeal to the most
                                                                                           H
                                                                                           H
                                                                                       A
                                                                                       A
                                                                                                N
                                                                                              O
                                                                                              O
                                                                                              O
                                                                                                   S
                                                                                         S
                                                                                                      A
                                                                                         S
          discerning fashionista, and available in a choice of styles ranging         FASHIONISTA
          from large vintage-inspired shapes to minimalistic ones.
           |  MAR-APR 2021  | 40  BRANDS
   Mar-Apr 2021 SK.indd   6                                                                                  25-04-2021   17:49
   39   40   41   42   43   44   45   46   47   48   49