Page 20 - July-August 2020

MARCOLIN GROUP APPOINTS ownership from 2021.

FABRIZIO CURCI 100% Optical has consistently
Over the last 7 years,
grown attendance figures, and
The Board of Directors of Marcolin Group, Italy, has announced the independent research illustrates
appointment of Fabrizio Curci as the new CEO and General Manager of that London ExCeL in late January
the company beginning from 22 June, 2020. is a winning combination for
nd
Fabrizio Curci was previously CEO and General Manager of Fiera exhibitors and delegates. Since
Milano S.p.A. from September 2017 to June 2020. Mr. Curci holds a degree the event’s launch, The Association
in Economics from Bocconi University and attended the Managerial of Optometrists (AOP) has, and
Development Programme at SDA School of Management. He has a will continue to support the event
significant experience in the automotive industry and over the years has as official partner and education
held executive roles of increasing responsibility in leading companies. provider whilst the Optometry
Fabrizio commenced his professional career at Olivetti Tecnost and Today (OT) magazine is the official
FIAMM and then joined FCA – Fiat Chrysler Automobiles Group – in 2007, media partner to 100% Optical.
where he worked for ten years becoming Head of the Alfa Romeo brand
for the EMEA region and Head of Alfa Romeo Global Launch. Nathan Garnett, Event Director
for 100% Optical said “We are
While welcoming the new CEO and GM, Vittorio Levi, Marcolin Group living through uncertain times.
Chairman said: “We are very happy that Fabrizio is joining Marcolin to Whilst this agreement would
lead our business into its new phase of development. He is a seasoned have been reached without the
executive with a vast and impressive international track-record in several current pandemic, its importance
industries. Fabrizio will lead Marcolin Group’s continued transformation now is magnified as the optical
and build upon its strategy to consolidate its global leadership in the industry needs solidarity at this
eyewear industry.”
time. With the FMO’s full backing
In response, Fabrizio Curci said: “I am pleased and proud to lead the of 100% Optical, coupled with
management team of Marcolin Group and to step into this amazing that of the AOP and ABDO, I can
industry, made of design, creativity and craftsmanship. It will be an see huge potential for us to take
exciting journey.” 100% Optical forwards, grow our
attendance levels, increase the
Marcolin’s brand portfolio includes: Tom Ford, adidas Sport, adidas
Originals, Bally, Moncler, Sportmax, Ermenegildo Zegna, Longines, diversity of our content, and
OMEGA, GCDS, Victoria’s Secret, Victoria’s Secret PINK, Atelier make it an even more unmissable
Swarovski,Barton Perreira, Tod’s, Emilio Pucci, BMW, Swarovski, date in the UK and International
Dsquared2, Guess, MAX&Co., Diesel, Covergirl, Kenneth Cole, Optical calendar.”
Timberland, GANT, Harley-Davidson, Marciano, Skechers, Candie’s, Stuart Burn, Chairman of the
Rampage, Viva, Marcolin and Web. FMO commented: “I am looking
forward to working with Media 10,
and believe this partnership will
FMO AND MEDIA 10 JOIN provide both tangible benefits and
cost savings to our members and
FORCES TO DELIVER ONE MAJOR other exhibitors. Now more than
UK INDUSTRY SHOW ever we can come together as an
industry at 100% Optical and tackle
the key issues facing optics today.”
Media 10, organisers of 100% event for 2021 onwards.
Optical held in London, and the Media 10, ExCeL London and the
Federation of Manufacturing As per the new agreement local health authorities are currently
Opticians (FMO) the organisers of there will only be one major working on ways to ensure 100%
Optrafair held in Birmingham, have annual exhibition, 100% Optical Optical 2021 will be COVID safe,
reached an agreement that will at London’s ExCeL Exhibition with adherence to all the latest
bring the main optical bodies and Centre. It also sees the Optrafair government guidelines on running
the industry together in one major brand transition to Media 10 safe trade exhibitions.

| JULY-AUG 2020 | 16 INTERNATIONAL NEWS