Page 114 - July-August 2020

increased exponentially. This has
HOW ELEMENTS CAN HELP been taken into account so that these
GROW YOUR BUSINESS? lenses offer blue light protection
to protect children’s vision from
damage which could result from
RELEVANT TO CONSUMER’S LIFESTYLE blue light.
 It’s an excellent addition to a consumer’s lifestyle at ECPs would be helping their
an aordable price range. customers, both adults and children,
by recommending blue light
 Elements range of lenses complements the lifestyle protection lenses to add value to
of digitally active consumers. their customers’ digital lifestyle.
At the same time, ECPs can also
EASY TO SELL AS LIFESTYLE PACKAGE increase their product range and

 Simplified portfolio and better value proposition. their profits by suggesting Elements
lenses that are available in an
 Consumers will not only get the benefit of eye affordable price range.
protection, but they’re going to love it for the value it
adds to their lifestyle as well. For ECPs, authenticating an
Elements lens is very simple and
easy to do. The ECP just has to peel
INCREASES YOUR PROFITABILITY off the QR code and paste it on the
 ncluding Elements in your product portfolio will customer’s invoice. Thereafter the
I
help grow your business. customer can scan the QR code
with his or her smartphone for lens
 Offer your customers protection for their eyes authentication.
while you add profits and scale your business to
the next level.
PROTECT YOUR
EYES
However, this also means that harmful blue light led to the  UV PROTECTION
there are more sources of harmful introduction of the Elements range
blue light now than ever before and of lenses. Elements lenses filter the  BLUE LIGHT
the eyes’ exposure to it is increasing blue light emitted from digital and PROTECTION
by the day. It is vital to note that natural sources to offer protection
continued exposure to blue light may to the eyes.  24 HOUR EYES
cause serious long term damage to PROTECTION
the eyes. Distributed by Essilor, the
Elements blue light protection
While eye care professionals lenses offer UV protection and
(ECPs) are keenly aware of the anti-reflection, are smudge-resistant PROTECT THE LENS
effects of harmful blue light, this and scratch-resistant, in addition  ANTI-REFLECTION
understanding has to be shared more to helping the wearer fight the
widely with digitally active users. long term effects of prolonged blue  SMUDGE RESISTANT
That’s a lot of people out there who light exposure.  EASY CLEANING
most certainly need protection from
harmful blue light as they spend long The range also offers Elements  SCRATCH RESISTANT
hours using digital devices intensely Kids, a polycarbonate lens collection
throughout the day. that comes with impact resistance  IMPACT RESISTANT
features to suit every young child’s
An understanding of the need active lifestyle. Today, the time spent
to protect one’s eyes from the by kids on the digital screen has

| JULY-AUG 2020 | 110 LENS UPDATE