Page 106 - July-August 2020

are low priced, unbranded ones to be tapped by ensuring the which offers best-in-class anti-
of dubious quality, which result in availability of good quality lenses reflection properties, second only
low adaptability, putting customer at the right price, within the reach to its Crizal lenses. The company
satisfaction from the product of mid-range consumers, to attract certainly has its finger on the pulse
experience at risk. new wearers and take progressive of the PAL market potential with
lenses into the mainstream. the launch of this innovative new
India has a huge 338 million product: Essipal Essilor HMC.
presbyopic population out of which In the PALs segment, the
76 million belong to the middle- EssiPAL brand is already the most The new range has been
class segment, residing in urban widely dispensed progressive lens in especially crafted for budget-
cities, and yet currently there are India, in an affordable range. conscious first time presbyopes,
already wearers of readers – an
only 15 million PAL wearers in the The brand’s lenses are designed ideal pair to trade-up, existing
country! This huge market needs to offer optimised clarity, sharp
and precise vision as well as faster bi-focal lens wearers, existing
adaptation compared to standard hard coat PAL wearers – to give
THE ESSIPAL ESSILOR progressive lenses. them supreme visual clarity and
HMC RANGE HAS performance, and unbranded
BEEN ESPECIALLY The EssiPAL range in this PAL wearers.
CRAFTED FOR category is now further enhanced With the globally renowned
BUDGET-CONSCIOUS with a mid-tier Essilor HMC coating Essilor name, the inventor of
FIRST TIME progressive addition lenses
PRESBYOPES that are used by millions of
people and pioneers in coating
technology, quality is assured. High
performance is a given thanks to its
digital lens technology that offers
point to point precision in power
processing and crafting lens design.
Uninterrupted vision is achieved
through asymmetric designs that
ensure better binocular vision
and smooth transition of vision
between visual zones. Essilor HMC
is the highest light transmitting
coating after Crizal offering 98%
light transmission, rendering
the highest clarity in vision and a
reflection-free look.

In addition, its advanced soft
designs make for faster adaptation
and wearing comfort. The lenses
are also of high durability with
Titus inside, the toughest of hard
coatings in the world – its 50%
silica particles make for a glass-
like coating. Also noteworthy is
its maintenance, quite simple
thanks to its superior hydrophobic
coating that make the lenses water
repellent and easy to clean.

| JULY-AUG 2020 | 102 TECH UPDATE