Page 99 - The Indian Optician Digital Edition Jan-Feb 2020

The collection of luxury optical
frames and sunglasses is presented
in collaboration with French optical
specialist L'Amy Group. in silicone and over-moulded on the latter with over-moulded
a titanium metal core to ensure a rubber temples. The collection is
The eyewear is of 100% titanium perfect fit. PVD (physical vapour made in Japan.
and 3D printed titanium, with rotating deposition) metalised fronts make for
patented hinges and bi-injection a very deep and resistant colouration. Featuring the exclusive One Sec
vulcanized rubber. There are regular The collection offers seven shapes, technology, the McLaren OneSec
full rim and rimless models as well. four sunglasses, and four frames, all Electrochromic sunglasses adjust
made in France. The components automatically and instantly to the
McLaren describes its Ultimate surrounding light conditions, in less
Series as ‘technological luxury’, a new can be mixed and matched to than a second. The exceptional quality
genre it has created and named. The create a unique frame. The Ultimate of the mineral lenses guarantees
3D printed front in titanium is a new Series collection was awarded precision and comfort for an
the prestigious Silmo d’Or in the
approach to structure and one that innovative category, in 2018. incomparable lifestyle and driving
guarantees both ultra-lightness and experience. The lenses are embedded
lenses free-of-tension mounting. The The Super Series collection with LCD technology, driven by a cell
lug is made of titanium by MIM (metal of sunglasses and frames too is and light sensor. The inner battery
injection moulding), and provides embedded with the same lug and which lasts up to three years can be
a rotatory movement that enables temple components. The fronts are replaced at opticians’ outlets. These
a perfect pressure application and made of titanium, and come in eight sunglasses too have a 3D printed
compact folding while the frame rimmed and eleven rimless options – front, McLaren rotating hinges, and
is closed. The temples are made the former with bi-injected temples, temples and lugs that are the same

MCLAREN as in the Ultimate Series. The product
DESCRIBES was a Silmo d’Or nominee in 2019.
ITS ULTIMATE
SERIES AS The collections are supported by
‘TECHNOLOGICAL complementary point-of-purchase
LUXURY’, A NEW (POP) displays and a communication
GENRE IT HAS campaign that espouses a futuristic
CREATED AND lifestyle look.
NAMED
The range was unveiled in
the subcontinent this January at
Optic India in Mumbai through its
distributor, Pearl Enterprise.

JAN-FEB 2020 | 95 MCLAREN

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