Page 91 - The Indian Optician Digital Edition Jan-Feb 2020

STEVE MADDEN

This was Steve Madden
Eyewear’s very first showing in
India. The collection of 24 trendy
men’s, women’s and unisex styles
has been designed “for millennials, zipper hardware seen on the brand’s
by millennials”. Various focus footwear for the men’s line.
groups were consulted throughout Several signature elements of the Optimed also debuted its
the design process so that the brand are discernible such as metal new kids eyewear brand called
styles best reflect what millennial accents on the front of the frames SeeSaw Eyewear. Today, more than
consumers want to wear.
– linear metal on the women’s ever before, a larger number of
The collection captures major frames and raised dots on the men’s very young children require
trends in eyewear today as well as frames. Additionally, all the frames corrective glasses. The brand
all the details of the Steve Madden feature custom laminate temple presents friendly eyewear to not
shoe line that are important to this tips, inspired by Steve Madden only correct the eyesight of young
demographic – thin and lightweight ballerina slippers for the women’s ones but also offer them a wide
materials, colour customisation, eyewear, and reminiscent of the choice like never before.
animal patterns, quilting textures,
distressed and metallic finishes – all
of which reflect the brand DNA.

SILHOUETTE

JAN-FEB 2020 | 87 OPTIMED

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