Page 74 - The Indian Optician Digital Edition Jan-Feb 2020
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JACQUELINE FERNANDEZ’S



         CHIC LOOK IN

         NOVA’S LATEST




         EYEWEAR






























                                                                               noted for its substantial range of
                                                                               stylish, high-tech premium eye-
                                                                               care products, each lightweight
               he latest ad and marketing   ‘Complete Eyewear’, was launched   and supremely comfortable, and
               campaign for Nova Eyewear’s   in January this year as the new   designed to offer optimum vision
          Tcomplete eyewear range           collection was made available at   correction and protection. There are
          features Jacqueline Fernandez     stores across India. It highlights Nova   specific models for men, women and
          in her role as the company’s      Eyewear as a one-stop solution for   children, as well as unisex styles.
          global brand ambassador. The      all visual needs, which includes its
          renowned Bollywood star infuses   latest Combos of lenses and frames
          the promotions with her unique    in a single package available under
          style and glamour, and a quiet    Nova Combos. This new offering
          sophistication that shows the     is presented as a combination at a
          products to great advantage.      single price.
             Jacqueline can be seen wearing    Nova Eyewear, from the house
          the new categories in lenses, frames   of Vision Rx Lab, is available in more
          and sunglasses, effectively calling   than 25 countries worldwide. The
          attention to the availability of Nova’s   global eyewear brand’s portfolio
          wide range of vision solutions in   features advanced digital lenses,
          trendy frames. The campaign, with   fashionable frames, Rx sunglasses
          Nova Eyewear being repositioned as   and swimming goggles. Nova is


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   January-February 2020 SK.indd   19                                                                        02/14/2020   18:45
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