Page 68 - The Indian Optician Digital Edition Jan-Feb 2020

MARCOLIN GROUP

AND GCDS INK GLOBAL

PARTNERSHIP

combination of continuous
innovation, refined design
A sensibilities and Italian
craftsmanship distinguish the
Marcolin Group as one of the
leading companies in the eyewear
industry. The latest in their already
vast portfolio of renowned brands is
GCDS with whom they have entered
into an exclusive global partnership
for the design, production and Kong, and a flagship outlet in Milan. 2020 in Mumbai this January.
distribution of sunglasses and
eyeglasses from 2020 to 2024. Irony, experimentation and street “We are proud to have entered into
style, signature features of the brand, this agreement with GCDS, a young
GCDS, which is an initialism of show up once again in the new and versatile brand, a benchmark in
“God Can’t Destroy Streetwear”, is collection of eyewear styles for spring the luxury street style field,” stated
an Italian fashion brand founded in and summer of 2020. Attention to Massimo Renon, CEO of Marcolin
2015 by the Calza brothers in Milan, detail and superior quality combined Group. “With this partnership,
its headquarters. Giuliano Calza is the with sports lines, technical materials Marcolin Group is taking a further
creative and stylistic force behind the and vibrant colours distinguish the step towards the diversification of
brand, Giordano the company’s CEO. frames. The collection ranges from its portfolio. We are certain that both
imaginative contemporary shapes to groups will benefit from the positive
The clothing and accessories sporty, oversized wraparound frames, synergies and are proud to collaborate
brand is noted for its instantly all adorned with the brand's maxi- with GCDS in defining a strategy to
recognisable graphics, embroideries sized logo. strengthen the eyewear segment at
and 100 per cent made-in-Italy an international level.”
craftsmanship. Its clothing line is The first GCDS eyewear collection
comprehensive and includes all kinds manufactured by the Marcolin The Marcolin Group’s extensive
of garments from jeans, knitwear, Group was seen during the brand's brand portfolio includes Tom Ford,
jersey and cotton items to bathing fashion show in September 2019. The Ermenegildo Zegna, Longines,
suits. There’s a wide variety of frames will be available beginning Omega, Victoria’s Secret, Roberto
accessories as well such as shoes and April 2020 on the brand’s website, Cavalli, Swarovski, Dsquared2, Guess,
funky boots, handbags, jewellery and in its flagship stores and on a select Diesel, Kenneth Cole, Timberland,
makeup. While it’s still an emerging number of e-commerce platforms. Gant, Harley-Davidson, among many
brand, the GCDS name has tasted Worldwide distribution is scheduled others. The company sold about
quite some success. Well known in for the second half of 2020. 14.6 million eyeglasses in 2018, a
fashion circles, the brand is sold in Professionals from the trade had figure that reiterates the quality
more than 400 stores worldwide, with an opportunity to preview the new and popularity of its brands and its
stand-alone stores in London, Hong collection right here at Optic India worldwide marketing and reach.

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