Page 148 - The Indian Optician Digital Edition Jan-Feb 2020
P. 148

feedback indicating that they were   dispensing area to capacity audiences.  looked and felt like it has cemented
          looking forward to implementing                                      its position in the international
          the strategic insights gained into   In a run-up to 100% Optical,    calendar,” commented Nathan
          their practice.                   the organisers had created a       Garnett, event director, after the
                                            #LoveEyewearWeek campaign
             The annual Association of      which successfully generated public   show. “It’s rewarding to see the
          Optometrists (AOP) Awards         awareness around the hottest       industry unite and have fun, whilst
                                                                               gaining the tools and knowledge to
          ceremony was a glamorous evening   eyewear trends and designs. The   further their career and business.”
          affair that celebrated excellence in   campaign had the support of the
          the profession. Johnson & Johnson   industry with creative social media   The fair had the biggest ever
          bagged the ‘Product of the Year   posts including selfies and examples   on site rebook for next year’s
          Award’ with ACUVUE OASYS          of their favourite eyewear. The Love   100% Optical, scheduled for 23-25
          with Transitions.                 Eyewear Awards to champion and     January 2021.
                                            promote eyewear, sponsored by
             The RCA Eyewear Design
          Competition, held in collaboration   Shamir, too was a sold out event.
                                            Over 500 exhibitors and visitors
          with students at Royal College of Art   socialised at a lively party in the
          (RCA), was another highlight. Ely Yili   special community spirit that gives
          Cao designed the winning pair of   100% Optical its own special aura.
          frames under the theme of ‘love’. An
          improved ‘Future Practice Hub’ feature   “There has been a continuous
          hosted tailored CET content in a   buzz of activity in every sector area
          consulting room, diagnostic suite and   across all three days and the show


                                                       THE MAIN
                                                          STAGE  TOPCON’S DRI
                                                                 OCT TRITON AT
                                                                 100% OPTICAL 


























                                                               MONDOTTICA COLLECT THEIR 'KIDS FRAME
                                                               OF THE YEAR' AWARD AT THE LOVE EYEWEAR
                                                               AWARDS FOR THE – ZOOBUG BUTTERFLY

                                                                  'STUDIO' AREA AT
                                                                 100% OPTICAL




           | JAN-FEB 2020 | 144  EXH REVIEW






   January-February 2020 SK.indd   65                                                                        02/15/2020   15:38
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