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Set against a backdrop of nostalgia and retro-contemporary fashion, the campaign tells audiences to ‘Celebrate their individuality’
In a new summer campaign Vogue Eyewear presents a collection of trendy styles that are worn with élan by Bollywood actor Taapsee Pannu, who is the face of Vogue Eyewear. This is obviously a fine match for the brand as the glamorous star is known for her chic personal style quotient. The versatile personality worked as a software engineer before venturing into modelling and then the big screen where her talent led to two Filmfare Awards for best actress.
This latest campaign has been conceptualised to inspire audiences to celebrate their individuality and express their best version in the most stylish way. The soundtrack is a remake of an iconic Kishore Kumar song from the 1980s, delivering a key inspirational message – whoever you are, let the world see you! – peppered with a series of trendy and thought-provoking scenes to encourage women to celebrate themselves and their strengths.
The film, the work of creative agency Brandmovers India, has been directed by celebrity photographer-turned-director Ishaan Nair. The marketing campaign will be shown across channels such as social, digital and print, to reach audiences across the country.
“The new collection is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all. Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin,” said Gunjan Saigal, brand business head, Vogue Eyewear.
“I have always believed in embracing my true self and found utmost confidence in originality and authenticity,” commented Taapsee. “Vogue Eyewear’s new campaign resonates with my persona with its inspirational message: Whoever you are, let the world see you! The campaign is personal and engaging, and I am delighted to be part of this, allowing me to Vogue effortlessly.”
“We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating the individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with,” explained Adrijaa Sanyal, senior creative director at Brandmovers India. “We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”
The new collection of Vogue Eyewear styles will be available at all leading stores and online portals like Titan EyePlus, Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.
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