Set against an everyday yet dreamy ambience, the new campaign invites and encourages the audience to #LetsVogue like SUPERSTARS!
Globally loved eyewear brand Vogue Eyewear is celebrating its 50th anniversary this year. To mark this special occasion, and just in time for the summer season, the brand has unveiled their new campaign featuring the India brand face – Taapsee Pannu.
With the key message ‘WE’RE SUPERSTARS!’ the campaign reaffirms that every individual is a SUPERSTAR in their own right, it reinforces the brand’s ethos of self-belief, self-trust and self-confidence. The film’s original sound-track by singer and songwriter Kavya Trehan, is new-age, upbeat and spirited; genuinely personifying Vogue Eyewear’s vivacious appeal.
Taapsee looks chic and flamboyant in the campaign film as she dons a specially curated collection from Vogue Eyewear that is fun, versatile, colourful, high on style and released for the anniversary occasion.
Weighing only 16.8 grams, Piuma, named after the Italian word for “feather”, is currently the lightest sports sunglass available, surpassing its main competitor by 30% due to its unique design and materials. Crafted from carbon-infused Grilamid, Piuma is not just lightweight but also strong and pliable, making it an ideal option for sports enthusiasts and athletes alike.
Commenting on the new campaign, actor Taapsee Pannu said, “A big congratulations to Vogue Eyewear on the 50-year milestone. It has been an absolute honor for me to be associated with a brand that has always stood up for originality and inclusivity. Marching proudly into yet another year of a fabulous relationship, I am delighted to be a part of this marquee brand moment. Representing the true thoughts and feelings of the audience, the new campaign encourages to believe in yourselves and be proud of your originality. I honestly believe that we are all Superstars in our lives; So come, join me and #LetsVogue like SUPERSTARS together.”
Colourful, inclusive, and creative, Vogue Eyewear campaigns have always celebrated real people who don’t just make trends for fashion but own it as an attitude. In the 50 years of its grand existence, Vogue Eyewear has celebrated leading fashionable muses and inspiring women giving them a chance to frame their own take on fashion.
“As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment. Not only are we celebrating our association with our Superstar Taapsee Pannu for a successful third term but also our consumers who are at the heart of this campaign, playing the lead role in their everyday lives like superstars themselves.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.
Gotham Creative is the creative agency behind the campaign. The campaign film has been directed by Jessica Sadana. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country. Adrijaa Sanyal, Executive Creative Director at Gotham Creative comments, “Every year, we strive to create a campaign that will inspire our consumers to embrace their sense of style with Vogue Eyewear. This year, while we celebrate the brand’s 50th anniversary, we wanted to extend this sense of celebration towards our consumers, celebrating them as the “superstars” who make it possible for the brand to be where it is – in its grand golden jubilee!”
The latest collection of Vogue Eyewear styles is available at all leading stores and online portals like Titan Eyeplus, Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.
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If you transact with us, we collect some additional information, such as your name, email address, phone numbers and preferences, details of your subscription payment details and tracking information from online payments, cheques or money orders.
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If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may record and maintain such information.
We collect personally identiﬁable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
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We use your information to provide the products and services you request, to manage your orders and respond to any other requests you may have. To the extent, we use your information to market to you, we will provide you the ability to opt-out of such uses or alternatively, you may inform us in writing (in the manner set out in Section 8 below) that you are not interested in receiving details of any offers.
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We identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.
We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at our Website, providing you with content that we think you might be interested in and to display content according to your preferences.
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Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Any information that you choose to provide us about yourself may be held on secure computer servers at locations within or outside India. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorised access. We and any company or organisation who provide us with services will have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. We aim to ensure that the information stored will be accurate, relevant and not excessive, though you should ensure that you notify us of any changes in circumstances (such as a change of address) so we can update our records accordingly. We will keep the data up to date and not retain your information longer than is necessary. We will keep data securely to prevent unauthorised access by other people.
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7. LINKS TO OTHER SITES
You always have the option to not provide your information by choosing to not use the Website. You also have the right to ask us to not use your information for marketing purposes or send you offers based on your previous orders and your interests or share your information with third parties for their marketing and advertising purposes by sending an email to us at any time at the e-mail : firstname.lastname@example.org
The downloads from this Website have been thoroughly scanned and tested at all stages of production, but, as with all downloads, we recommend that you run a virus check before use. We also recommend that you have an up-to-date backup of your hard disk before using the downloaded content. We cannot accept responsibility for any disruption, damage and/or loss of data on your data or computer system that may occur while using the downloaded content.
This Website should not be regarded as an infallible guide to our products and services, nor does it constitute an offer for the sale of any particular products and services. We are not responsible for any losses you suffer on account of relying on the information contained on this website.
We do not warrant or represent the accuracy or completeness of information provided on this Website. You are advised to verify it before you agree to buy a product from advertisers or service. We do not guarantee that use of this Website will be uninterrupted or error-free, or that the Website and its servers are free of computer viruses or bugs.
10. EXCLUSIONS OF OUR LEGAL LIABILITY
The Website only complies with Indian laws. Information during visits to our Website are processed by us according to the provisions of Applicable Law.
We are strongly committed to protecting the privacy of our customers and we have taken all necessary and reasonable measures to protect the confidentiality of customer information and its transmission through the Website. We shall not be held liable for disclosure of information, in the course of your use of our Website caused by abnormal and unforeseeable circumstances outside our reasonable control, which would have been unavoidable despite all efforts to the contrary, for example delays or failures caused by industrial action, problems with another system or network, third party viruses or malware, mechanical breakdown or data-processing failures.
This Website is intended for residents of India only. All information on this Website is therefore intended only for the Indian market. The information contained on this Website may be altered or amended at any time without prior notification or obligation.
11. NOTICE OF CHANGE
EFFECTIVE AS OF FEBRUARY 01, 2021
The tionet.in website (“Website”) is hosted and operated by The Indian Optician (TIO); Registered in A-99 Defence Colony, New Delhi 110024, India.
The information contained on this Website may be altered or amended at any time without prior notification or obligation.
This Website should not be regarded as an infallible guide to The Indian Optician products and services, nor does it constitute an offer for the sale of any particular brand.
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INFORMATION WE COLLECT
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1. When you create The Indian Optician (TIO) account at tionet.in, we collect your Name, Email address, Password and Gender (optional). We collect these basic details so that you can access your subscriptions on multiple devices. Also, when you change your device, these details will help you sync you’re tionet account and get access to your subscriptions.
2. When you purchase a magazine/subscription on our website, we additionally collect your Address (with Pin Code) and Card details in certain scenarios. This is done to validate the transactions and we shall clear such data when validations are no longer required. Please note that we don’t store your card details and they are stored only by the payment gateway.
3. When you contact us, we collect your email address to provide services and answer your queries.
B. When you send gift cards or subscriptions, we may collect the information you provide about the gift recipients, including name and email address. We will use such information to fulfil your requests, provide the relevant service, or for anti-fraud purposes.
C. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.
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G. We also collect information about your purchases and activities on the Service, which we may use to present you with offers that we believe may be of interest to you. As part of this use of information, we may provide non-personally identifying, aggregate information to our Participating Publishers and other third parties about how our users, collectively, use the Service.
1. Articles you’ve read– To understand your interests and showcase more relevant articles
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SHARING OF YOUR PERSONAL INFORMATION
Personal Information will only be shared by Company to provide or improve our products, services, to contact you about our services; and with our advertisers to contact you about their new products etc; it will not be shared with third parties for their marketing purposes.
SECURITY OF YOUR PERSONAL INFORMATION
We allow you to limit access to your account via a password for your privacy and security. If you access your account via a third party site or service, you may have additional or different sign-on protections via that third party site or service. You are responsible for ensuring against unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.
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In the unlikely event that Company believes that the security of your Personal Information in its possession or control may have been compromised, Company may seek to notify you. If notification is appropriate, Company may notify you by email, messaging to your device, or other means within 72 hours of data compromise.
PERSONAL INFORMATION YOU CAN ACCESS
Company allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information: email address, name, location and marketing preferences. This list may change as the Service changes. The information you can view, update, and delete may change as the Website changes. If you have any questions about viewing or updating information, we have on file about you, please contact us at email@example.com or at The Indian Optician., A-99 Defence colony, New Delhi – 110024
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RETURN AND REFUNDS
If for any reason you are not completely satisfied with The Indian Optician magazine subscription, you may claim a full refund of your subscription, by contacting us within 30 days of your transaction processing date for online subscription and print subscription.
You may cancel your Subscription at any time during your subscription term. If you choose to cancel your Subscription, please note that we do not issue refunds on magazines already delivered. You may request a refund for all magazines not yet delivered, by contacting us at email@example.com. The amount to be refunded will be a pro rata value based on the number of magazines already issued. Money will be refunded as below:
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