To project the concept of ‘playing’ the campaign features happy depictions of scenarios that can enrich our lives in everyday situations. These enjoyable forms of engagement range from daydreaming, playing with fashion, dancing to your own tune, or choosing the unexpected. 

“I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign,” says Taapsee Pannu. “The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”

Commenting on the campaign, Gunjan Saigal, brand group head – luxury, premium & fast fashion, adds “Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” 

The creative agency behind the campaign is Brandmovers India. The promos have been directed by Bosco Bhandarkar and photographed by Anushka Menon. As an integrated marketing campaign, it is being launched across channels such as social, digital, OOH and print, to reach audiences all over the country. 

“Our brand shines in the light of our consumers’ self-revelation,” states Adrijaa Sanyal, creative director at Brandmovers India. “We wish to convey to them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches.” 

The latest Vogue Eyewear styles are available at leading stores and online platforms of Titan Eyeplus, Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut. 

Vogue Eyewear is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The company is also noted for offering the most advanced lens technologies including Varilux, Stellest and Transitions, iconic eyewear brands, the most sought-after luxury licensed brands, and world-class retailers including LensCrafters and Sunglass Hut.