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BETTINA REITER DIRECTOR OPTI AT THE PRESS CONFERENCE FOR THE OPENING OF OPTI 2022
Founded in 1998, opti in Germany offers trade visitors the full range of ophthalmic products: spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision, shop fitting and technical equipment. It is also noted as a platform for product launches by international market leaders and start-ups.
The international trade show was welcomed back at the Fairground Munich with much enthusiasm post the pandemic break, this time from 13 to 15 May 2022. Before this, the optics and design fair would be held in January each year but with the pandemic situation being what it was till late last year, holding the trade show at the start of the year was too unpredictable. As it turned out, it all went very well. Checking out the products in person, engaging in intensive discussions, conducting business physically, and meeting new people made for a lively event.
DIETER DOHR CHAIRMAN OF THE MANAGEMENT BOARD OF GHM GESELLSCHAFT FUR HANDWERKSMESSEN AT OPTI OPENING PRESS CONFERENCE
As Dieter Dohr, chairman of the opti organiser GHM Gesellschaft für Handwerksmessen put it, “The opti 2022 is first and foremost an emotional experience. Finally a trade show again! Finally personal exchanges again! The conditions were not easy, and we are delighted to see how many have deliberately chosen the May edition. Visitors, exhibitors, trade show specialists – like never before, the focus was on bringing together all the stakeholders in opti and conducting exchanges between everyone. At this spring opti, everyone once again became fully aware of what we have missed over the last two years.”
Much was happening throughout the four halls with attendees experiencing hands-on innovative eyewear designs and the latest technologies, alongside understanding trends and their full implications.
The numbers were certainly encouraging with around 13,000 visitors, primarily decision-makers, from 71 countries. According to the opti 2022 visitor survey, the aim of around three quarters of the trade visitors was to exchange ideas with colleagues in the industry and to initiate business relationships. And the 368 exhibitors from 25 countries who presented collections, products and services, were clearly pleased to get feedback and a sense of current market needs.
DIRECT CUSTOMER CONTACT AND INTENSIVE DISCUSSION
FANCY GLASSES AT THE KOMONO BOOTH
VIRTUAL REALITY GLASSES
“We certainly couldn’t pick up exactly where we left off before the pandemic, and that was also never the goal,” stated Mr Dohr. “Holding the opti was an important signal and the right first step. In times of global change and challenges, sustainable discussions are a fundamental need. Now more than ever, it is important to find new solutions and opportunities together and through exchanges with all.”
Josef May, chairman of the Board of the industry association SPECTARIS, concurred. “As expected, fewer visitors came to Munich for this ‘in-between opti’. However, the contacts were of high quality.”
The organisers are already looking forward to the next edition, scheduled in January 2023, as indeed are many key players who have already indicated their participation.
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