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Belgian eyewear brand Theo has always stood out with its distinctive and trendsetting designs, whether in optical frames or sunglasses. Ever since the company was founded by Wim Somers in the late 1980s, vivid colours and playful designs that throb with zest for life have defined its collections. All of this is in line with one of the core principles of the brand’s philosophy – to see the world in a different light.
The Antwerp-based company goes all out with its creative sparks to create non-conformist designs in addition to vintage and retro-inspired ones. Unique Theo shapes with their innovative twists add even more fun. High style, bold colours in a wide range and extraordinary combinations come together in trend-setting eyewear that is crafted with state-of-the-art techniques. At the same time the best quality in advanced materials, great wearing comfort and functionality are key features at the core of all its designs.
All of these signature elements and more can be seen in the new edgy, bright and quirky Kiekeboe (Peekaboo) series of colourful eyewear for children. Young ones will be delighted to discover these. For which child doesn’t enjoy playing peekaboo and delighting in cartoon characters. The exclamation of delight when you suddenly appear leads to loads of laughter. This encapsulates the Kiekeboe collection that takes its inspiration from the family that Antwerp cartoonist Merho has created.
Merho is himself a Theo Eyewear fan. This makes it a perfect match of two like-minded creative forces coming together. For the company says it was love at first sight when Theo co-founder Wim Somers bought the first Kiekeboe comic book. The Theo family has grown up with the Kiekeboe comics and characters. And now the two have joined hands to become one big community – to bring loads of good cheer to children everywhere!
Kids who have seen their parents and grandparents wearing trendy and flashy Theo glasses can now choose their very own pairs. Children today, perhaps more than ever before, are very fashion conscious. They too would like to emphasise their individuality as wearers and project their personal style.
Designed specifically for both their functional needs as well as their visual enjoyment, the eyewear is presented in a good choice of colours. The inspiration that comes from the Kiekeboe comic book characters – models Fanny, Froe Froe, Joeksel, Kiekeboe, Charlotte, Marcel and Nopel – will tickle them pink, and considering they are from the house of Theo, probably many other jolly shades as well!
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