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Earlier this year popular American eyewear brand MOSCOT introduced its collections in the country through noted company Ronak Optik Ltd of Kolkata as the distributor.
MOSCOT is a family-held company steeped in heritage. Nearly 100 years of eyewear expertise and unparalleled craftsmanship form the backbone of its timeless designs of iconic eyewear that continues to be hugely popular. Its many classic designs hold their own, continually bold and original, with new frame designs to present contemporary interpretations. These complement the always in demand Originals, Spirit and Sun Collections.
The high quality original construction methods of its premium eyewear and beauty of its classic designs has a universal appeal, and over the years, as MOSCOT has entered different markets, it has steadily captured the attention of a much larger global customer base.
Each frame is handmade using the highest quality materials and real hardware. Stringent quality control inspection takes place in its own labs, housed within its New York City shops, before dispensing the eyewear to customers worldwide.
As the company continues marking new milestones and entering new regions, it’s interesting to delve into the MOSCOT story that goes back over a century when Hyman Moscot arrived in the United States from Eastern Europe.
Hyman began by selling ready-made eyeglasses from a pushcart in Manhattan’s famed Lower East Side. By 1915, once he had a loyal following of customers, he opened his first retail shop. He was joined by his son Sol whose son Joel headed the firm in 1951. In 2013, Zack, a fifth generation Moscot and a formally trained product designer, joined the fourth generation of the family business, advancing the legacy of a heritage brand built on generations of expertise.
MOSCOT FRAME COLLECTIONS ARE TRULY UNIVERSAL AND ARE WORN BY A VERY DIVERSE POPULATION
MOSCOT continues to operate its flagship location in the Lower East Side of NYC, rich with decades of history experienced in Manhattan and the unique, creative and artistic individuals who have shopped with them for over a century.
As a brand rooted among artists of the Lower East Side, MOSCOT frames have been a go-to fashion accessory in the world of film and Hollywood. MOSCOT eyewear has been seen in Bollywood as well – the company feels strongly that there is the same artistic alignment and fashion sensibility in India that they experience in NYC.
MOSCOT sees its frame collections as truly universal. As a brand that was born in NYC, their eyewear has always been worn by a very diverse population, and as has been seen over these many decades, is cross-generational. After 107 years, the brand is growing slowly and steadily and its broad appeal is thanks to the classic design and simplicity of the entire collection, which is universal. With the many sizes they offer, they can fit nearly every face.
The company is justifiably proud of its “living history”, its authentic, downtown New York City heritage and five generations of Moscot’s behind the counter inextricably linked to the brand’s personality, and present in everything they do. As a company spokesman states, “We selectively sell our products to like-minded and well-regarded optical shops and request that our partners tell our authentic story and appreciate the high quality and classic design of our frames. We also expect all our eyewear partners to provide the excellence in customer service that we provide to our customers in all our global MOSCOT Shops. Our business has grown leaps by “word of mouth publicity”…this is the best “advertising” for our iconic brand.”
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