There was much for the sector to celebrate during and at the conclusion of Mido 2023. From the turnout, exhibitor participation, business opportunities and networking, to the charged-up ambiance, every aspect of the three-day annual international eyewear show in Milan that concluded on 6 February reiterated Mido’s leadership position. It was yet again a truly global event as more than 150 countries were represented.
Attendance at the 51st edition peaked at 35,000 industry professionals, 20 per cent from outside of Europe. This is a 60 per cent increase over the number of visitors in 2022. The number of Italian visitors grew as well, to make up 53 per cent of the total.
The latest innovations and trends in eyewear were spread over six pavilions and eight exhibit areas. There was much to keep abreast of as more than 1,000 exhibitors from across the entire supply chain – from machinery to lenses, frame manufacturers and more – were there. This included not only the industry’s top name brands but young independent designers as well. Of the exhibitors, 72 per cent were international; the rest from host country Italy. Figures that are also rather interesting and point to the global reach of the show: Among the exhibitors from outside Italy, 51 per cent were from Europe, 42 per cent from Asia and 7 per cent from the rest of the world.
It’s a great sign for the industry as a whole when a major event such as Mido reports such encouraging figures as this one, particularly in the light of the post pandemic period.
As Mido president, Giovanni Vitaloni, put it at the conclusion of the show, “We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO.” He added, “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year.”
As always, visitors got the opportunity to enjoy many innovations and interesting parallel events. The programme list was packed with more than 30 activities including conferences, meetings and round tables. For opticians there was the “How to?” cycle of OTTICLUB meetings, and the presentation of specialised books in the “Book@MIDO” program, among others.
The “How to?” meetings are designed to address the practical everyday activities of optical shops with realistic content on different topics, like style consultation, point of sale renovation, marketing and communication, events as a means of promotion, etc.
As Mr Vitaloni said at the opening of Mido, “The topic of sustainability is extremely important . . . For some time now, many eyewear companies have been active in sustainability projects and we decided to dedicate an award specifically to them.” A CSE (Certified Sustainable Eyewear) Award was instituted for the first time and presented during the fair.
He added that “we know how great an impact large-scale events like Mido can have and therefore at the recent editions, we have endeavoured to reduce not only its environmental, but also its social impact. Among the first results achieved is ISO 20121:2012 Sustainability Certification, obtained at the 2022 edition, certifying the sustainable management of large events. In February we will be evaluated for this year’s edition.”
Also of note was the presentation of the ANFAO Empowering Optical Women Leadership project in support of women on a leadership career path in the eyewear industry.
The BeStore Award for optical shops that offer an outstanding shopping experience and customer service, and the second edition of the Stand Up For Green award to the stand most focused on environmental stewardship were bestowed during a special ceremony.
On the lighter side, there were the much-awaited appearances by VIPs and personalities from the world of entertainment adding more than a touch of glamour. Flash mobs, exhibitions and award functions too in the popular MIDO squares infused the show with enjoyable breaks from pure business.
There was solid interest from the media, both the Italian and international press. More than 380 accredited journalists were there. The happy outcome was more than 100 articles published in just the three days of the show, and about 500 in the weeks leading up to it. TV crews too were there in good numbers to capture and broadcast the ‘fair life’.
Mido successfully integrated the real and the virtual with its combination of in-person participation and online posts. Quite a lot of online activity was noted as users from around the globe connected to the Mido social profiles, contributing with more than 15,000 shares between posts and stories. Communication over the three days was over 1.4 million impressions. With more than 50,000 interactions on the pages, this was an increase of 30 per cent plus compared to last year.
The mido.com website was visited by more than 30,000 people (+50 per cent over 2022) while the digital platform counted 12,000 members, 650 showcase pages and more than 40 events. These will continue to be available until December 2023. The show continues on the online platform and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.
Mido has always hugely popular, and this edition has been particularly so. And of course there’s the next Mido to look forward to when it returns to Fiera Milano Rho from 3 to 5 February 2024.
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11. NOTICE OF CHANGE
EFFECTIVE AS OF FEBRUARY 01, 2021
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