Finding a way to reach out to one’s consumer base and publicise one’s optical shop is integral. The strategy to do so need not be extravagant or puzzling in any way. The simplest ways to attract new clients are right here. These steps can help contribute to one’s goals to expand and increase one’s clients and ensure the walk-ins to the optical shop multiply without any strain on the resources or consuming too much time.
Conducting eye check-ups at a camp near the optical shop is a great step to encouraging more people to get to know the optical shop’s name, for starters. Once the crowd interacts with the staff, a connection will be made.
It is important to have them know about the very existence of a good optical shop in their vicinity, and this camp will not only give them a free service but also encourage them to come back to the shop. Eye check-up camps can also be organised at the nearest schools, colleges, or government institutions to attract bigger crowds. During the check-up hours, several people will learn of any of the eye issues or defects that they may have and would need to wear eyeglasses or get a few more respective tests done. Thus they will have a good reason to visit the optical store to get high-quality lenses or spectacles.
Listing the optical store on Google is very important as pretty much everyone “googles” what they are looking for. Good SEO practices also help in popping up when people look for a reliable, cost-friendly, and overall comfortable optical store. It will also help people who are trying to find the directions to the store as a seamless process is a must for any customer these days. Getting on other web directories and listings will help provide access easy to clients.
Social media is the first and foremost answer to all marketing ventures. Social media is widely available and can be used in as many ways as one can think creatively, which makes it even more advantageous for executing excellent marketing strategies. One can constantly hone their marketing abilities on Instagram, Facebook, LinkedIn, and Twitter by sharing information about what all the optical store offers, carrying out contests, getting on any of the trending bandwagons and connecting them with the optical theme etc. This will make innumerable people take notice of the store and reach out.
Customer testimonials never go waste! Rather they help exhibit a trustworthy, inclusive, and safe environment for any client to visit the store. Adding testimonials on the store’s website, running short clips on the screens in the store, showcasing client feedback on social media accounts etc can go a long way to show that the customers are celebrated and have had good experiences. This will help in setting the right tone – the customer matters!
SEARCH ENGINE OPTIMISATION
Distributing pamphlets is a classic marketing tool that still works. Custom-made flyers effectively capture and communicate the message of the business. Every time a consumer leaves the optical shop after making a purchase, a well-crafted pamphlet can be included in their carry bag. These can be distributed in societies too to capture the attention of prospective visitors. To improve the brochures’ overall look, images of sunglasses, eyeglasses, and other accessories can be included. This pamphlet can also mention home delivery services that have become quite the rage post-pandemic. People prefer everything delivered to their doorstep and appreciate brands that do so.
One can also look for areas where brand advertisements can be visibly displayed, such as bus stops. All of this will undoubtedly catch the interest of passersby who are around and walking. Putting up posters near mall escalators, society tower elevators etc. has proved to be quite effective in recent times.
Keep the retail space well-organised and updated with the latest eye diagnostic tools and eyewear selection. Consciously display the latest and most sold products on the front shelf to catch other clients’ attention right away. To make a positive impression on the passersby as well, enhance the store’s interior design and lighting arrangement.
More than anything else, existing customers must be treated with utmost sincerity as long-term relationships with the customers will automatically encourage them to come back as well as refer to other people. Repeat business is the best tried-and-tested strategy that will still make a considerable difference.
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Effective as of February 01, 2021
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