The new Ray-Ban ‘You’re On’ campaign once again projects a personal view on style: spontaneous, daring and free, and living in the moment
The new Ray-Ban ‘You’re On’ campaign once again projects a personal view on style: spontaneous, daring and free, and living in the moment. Its series of digital activations have been conceptualised to celebrate all things fun and spontaneous, reflecting the total Ray-Ban style.
In The Gamers campaign, two gamers are full-on engaged in trying to outdo each other in a hot and fast competition wearing the latest Ray-Ban specs. The stylish product is fitted with state-of-the-art digitally built lenses with the original brand signature. These lenses offer all the benefits of advanced UV and Blue Light filters. Plus, each set of optical lenses is custom shaped to fit both the frame and the wearer’s personal specifications, to ensure supreme clarity and comfort.
The Elevator campaign short clip features a chance encounter of two strangers in an elevator. They connect, creating an unexpected bond and sharing a vibe as they show their attitude in their Ray-Ban State Street frames. Also launched is a new IG filter dedicated to the 100% Ray-Ban prescription service and a new year in the brand culture.
The IG filter enhances all the benefits of Ray-Ban – making them engaging for a social media environment. So, whether it’s a new game plan in the Nomad or charging at a bull market in State Street, everything about this season in Ray-Ban is eye-catching – thus, enabling the wearer to present a bold and confident look at all times.
Another interesting style featured in the You’re On campaign, is the State Street RB2186 style that stands out with its retro look of a large frame, solid silhouette and flared brows. Gradient shades complement the Havana tone and together with the brand’s signature rivets enhance the intended projection of living life to the fullest.
The State Street RX5486 optical model echoes the look. Born a rebel, this enigmatic optical look, frames smart style with a powerful, stand-out attitude of brave youth that changed the world, beginning in 1968.
Lightening up the flared angles of the bold acetate shape, bevelled brows, vintage rivets and new Havana textures catch the light, total black makes for a high-impact look that never plays safe.
Revamping a rare sun icon from the 80’s, the Nomad travels through time to make its comeback with optical.
The Nomad Optical RX5487 model features a bold square shape, with extra-deep curved endpieces and wide temples, in hues of classic black or Havana, and a more relaxed feel in glowing striped blue and grey for an informal look.
The latest collection of Ray-Ban sunglasses and optical styles is available at all leading optical stores. It can also be ordered on the company’s website: https://india.ray-ban.com/
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EFFECTIVE AS OF FEBRUARY 01, 2021
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