After having firmly entrenched itself in the French market, Jaupin Eyewear is mesmerizing the eyewear connoisseurs across the UAE. Jaupin, a name that has become synonymous with handcrafted bespoke glasses, is ready for a major expansion after joining hands with Rivoli Group. With this tie-up Jaupin Eyewear will gain access to a dedicated counter inside the Avanti Boutiques. In addition, the company is planning a major expansion in the coming year where it will be opening showrooms in Saudi Arabia and Qatar.
In conversation with Vasujit Kalia, Jerome Aupin, famous eyewear designer and founder of Jaupin Eyewear, expressed his sheer love for designing eyewear as well his soon to be launched IRIS collection
My biggest extravagance was covering a frame with more than 1,300 diamonds. Even the lenses were set with stones. This piece is actually the most exclusive eyewear designed by me and I worked on it for over a year
V.K. (Vasu Jit Kalia): Where does your inspiration comes from and how did you ventured into designing handcrafted eyewear?
J.A. (Jerome Aupin): My inspiration comes from analyzing what the consumer demands. I was also fascinated by designs and technologies and I developed my expertise in image consulting as an optician in the most important Parisian Eyewear boutiques for over a decade.
I used to face same issues over and over again with clients complaining about either the eyewear frames being too small or not fitting them properly, it was then that I started thinking about designing my own bespoke frames.
VK: Is there a particular material you like to work with?
JA: I generally use my expertise as a jeweller to set each stone with prongs as any piece of high-jewellery. I want to make each design unique and eye catching, more like a fashion accessory.
I generally use a flat metal base and add some stones to give the shades a luxurious touch. Most of the time, stones are usually glued on frame and for the bespoke eyewear we use acetate, buffalo horns or variant metals.
VK: Having used diamonds in your shades what is your biggest extravagance?
JA: My biggest extravagance was covering a frame with more than 1,300 diamonds. Even the lenses were set with stones. This piece is actually the most exclusive eye wear designed by me and I worked on it for over a year.
VK: Which sunglasses brands do you like? Can you list three hot favorites in order of preference?
JA: My favorite one actually is Jacques Marie Mage. His glasses are real sculptures with lot of details and have perfect finish. Next in the line is Eyevan, for the Japanese signature style and quality and lastly luxury sunglasses by Linda Farrow for women.
VK: A sunglass is considered to be an important accessory and many people wear it just to be in vogue. Do you agree? Why?
JA: I do agree that your glasses are a mirror of your personality and they reflect your style and mood. However, they not only make you stand out in the crowd but sunglasses are also important to wear as they help prevent photokeratitis, a sunburn of the eye.
VK: Your favourite shopping destination for shades?
JA: I’m a designer and craftsman, without hesitation I will visit the Japanese factories to get inspirations and techniques for my upcoming collections.
VK: Good brands often come with an expensive tag. How much are you willing to shell out for your favourite brand?
JA: I feel when we love something we don’t count. I think we all have our weakness, for some people it is shoes, for other’s watches but for me it is the glasses. That’s an accessory that I wear the whole day to protect my eyes. So I can spend a lot to have something that I can be comfortable in along with exuding style.
VK: How many shades do you currently have?
JA: I’m so boring. I don’t find time for myself to design new pairs. Actually I have only 3 pairs, one square transparent acetate that shows metal details, the same in medium buffalo horn and a last one in black buffalo horn that shows details impossible to do in mass production.
VK: Which is your favourite shape in shades?
JA: Well, it depends. For me, it is all about details rather than shapes. For instance, an oversize round shape will be trendy and a small round glasses will give a vintage feel. While a square shaped frame itself can look boring but if the same frame is given proper detailing like making the edges slightly round, it will look more interesting.
VK: What are the factors you keep in mind while purchasing sunglasses?
JA: Fit is very important, there nothing worse than a frame not fitting on the face. It is uncomfortable for the person who is wearing these glasses.
VK: Do you prefer metal sunglasses or acetate ones and why?
JA: I believe both the materials are very distant in their characteristics. An acetate frame can help you look more vibrant whereas a metal frame can make you look discrete.
VK: Eyes are the most precious of the five senses. How should one look after them?
JA: One should visit an ophthalmologist every 2 years, I do not suggest the rapid eye exams in optical centers. Better to meet a doctor who will check your eyes and not only your vision. Then only we can know if the artificial light from screen has damaged our eyes or not. My only suggestions is do not buy cheap sunglasses. They probably do more harm than good. They don’t come with UV rays protection which is very dangerous for your eyes.
VK: Can you tell us more about IRIS sunglasses which you are planning to launch soon?
JA: IRIS sunglasses are ready to wear limited edition studded with Swarovski crystals that are priced at 2,500 AED upwards. It comes with a 24k platinum metal frame and features a rimmed style set with 38 precious stones. The collection has futuristic appeal and is designed especially for the high end fashion conscious clients.
VK: Can you tell us about your expansion plans?
JA: We are bullish about the expansion in the coming few months and have tied up with Rivoli Group for their Avanti Boutiques. Now we will be having our counter inside their showrooms. Our company plans to open showrooms in Saudi Arabia and Qatar by 2023, where we will display our collections dedicated for the Middle Eastern Regions.
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If for any reason you are not completely satisfied with The Indian Optician magazine subscription, you may claim a full refund of your subscription, by contacting us within 30 days of your transaction processing date for online subscription and print subscription.
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