Alexandra Kraft is an avid traveller and lover of all things bold and beautiful. She is the founder of Colombianas, an exclusive handcrafted Panama hat fashion accessory brand as well as Founder of La Belle Maison, a real estate and interior design company in Dubai.
Ardent fashion lover Kraft has recently brought the hat brand Panama to India where she is enticing customers with its breathtaking range and colours. The designer known for her unique fashion sense talks about how to make a style statement and her preferences in hats and shades, in a candid chat with Vasujit Kalia.
Vasujit Kalia (VK): What is style according to you? Your idea of style for 2021?
Alexandra Kraft (AK): To me, style is a form of self-expression. It says something about you and shows the world how we view ourselves. This year I’ve been drawn to bold statement pieces and colours whether I’m dressing it up or down.
VK: What is your biggest extravagance?
AK: I have always loved beautiful heeled shoes and have been fascinated by them. I love the way that they finish off your outfit, there’s such a vast range of styles, colours and patterns. There really is a shoe out there for every occasion.
VK: Most recent addition to your wardrobe?
AK: These days I’m obsessing over sleek face masks. There are so many beautiful fabrics and designs that brands are creating to make us mask-up in style.
VK: As the e-tailing mania spreads rapidly will you buy a shade on the net?
AK: If I am splashing out on a pricey pair, then in-store is the way to go, you never know if they’ll look just how you want them to if you don’t try them on. On the other hand, if I see a pair that I like online that I think would look good on me and is available at a decent price, then I would take the risk. It really depends.
VK: Hats add to one’s style quotient, do you agree? If yes why and if no why?
AK: Absolutely! That’s why I started my own handcrafted Panama hat brand, Colombianas. Panama hats specifically are my favorite. They are iconic, timeless and a stunning luxury fashion accessory to have in your wardrobe.
VK: Can you list three hot favourite sunglass brands in order of preference?
AK: I love high-quality sunglasses. Three of my all-time favourites are Ray Ban, Dior and Gucci.
VK: Sunglasses are considered to be an important accessory and many people wear them just to be in vogue. Do you agree? Why?
AK: I have to agree. Sunglasses give us a sense of mystery and I love it. There’s always something left to be desired when you have a pair on – it gives us a sense of rebellion, uniqueness and personal character.
VK: You’re most treasured possession?
AK: My most treasured possession would be my customised Panama hat; it’s the first thing I pack when I go for a quick getaway to enjoy some exotic beaches.
VK: Your favourite shopping destination for shades?
AK: I love to shop for shades in Italy.
VK: Good brands often come with an expensive tag. How much are you willing to shell out for your favourite brand?
AK: I don’t believe that good style means expensive items. But I am a firm believer of spending money on high-quality items that will last a lifetime while remaining timeless.
VK: How many shades do you currently have?
AK: I think around 20, enough pairs to change up my outfits!
VK: Which is your preferred shape in shades? What are the factors you keep in mind while purchasing sunglasses?
AK: The bigger the better! I love sunglasses that make a statement. Right now, I am drawn to butterfly-shaped frames, they are so flattering on one’s features.
I love high-quality sunglasses. Three of my all-time favourites are Ray Ban, Dior and Gucci
VK: What do you do to prolong the life of your sunglasses?
AK: The one thing I never do is put my pricier pairs on my head when I take them off. This stretches them out and the fit is never the same.
VK: Do you prefer metal sunglasses or acetate ones and why?
AK: Metal all the way as they are more durable.
VK: Eyes are the most precious of the five senses. How do you look after them?
AK: I look after my eyes by buying high-quality sunglasses with UV protection. If it’s very bright outside then I opt for darker shade lenses. They cut through the glare and reduce eyestrain.
VK: Make us an offer we can’t refuse?
AK: If you ever want a rooftop cocktail over-looking this beautiful Dubai skyline, get in touch!
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