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India’s leading journal on optometric & ophthalmic profession, industry and trade
Mita frames are available in a choice of styles ranging from large vintage-inspired shapes to minimalistic ones
High-style meets all the environment friendly norms in MITA’s latest collection of frames, which is very much the philosophy of the brand. Much like its
maiden collection launched at about this time last year, MITA is inspired by current trends, all the while combining style with sustainability.
Those seriously conscious about their carbon footprints will love the fact that the brand is dedicated to ensuring that every detail follows its core ethos. All the sunglasses are made with recycled and recyclable materials: The plastic is made from PET bottles and recycled aluminium; and even the sun lenses are biodegradable as are all the components and packaging.
The frames are in elegant designs to appeal to the most discerning fashionista, and available in a choice of styles ranging from large vintage-inspired shapes to minimalistic ones.
The shaded lenses of the Brickell women’s model contrasts beautifully with fronts in full colours and Havana temples.
Those looking for an intense cat-eye silhouette would be drawn to the Wynwood style, which is available in a choice of three colours: black, red or Havana, all fitted with shaded lenses.
The Tuscany model is made with recycled aluminium, bio acetate temples and end pieces, crafted to create a slender and light frame. Its hexagonal shape is enhanced with rich colours of wine red and smoked lenses or light gold with subtle shades of brown or blue lenses. Contrasting metal details on the hinges make for a distinctive finish.
The men’s styles too come in retro-inspired shapes and strongly contemporary ones. The Milano model, for instance, made of recycled aluminium with the temple end pieces in bio acetate, is a square drop profile in a classic aviator shape reinterpreted in a modern avatar.
MITA’s latest collection of frames effectively combines high style with sustainability to appeal to the most discernning fashionista
These stylish sunglasses are presented in light gold with smoked brown lenses, silver with light blue smoked lenses or light gold with blue lenses.
Recycled aluminium shows up again in the round Duomo frame, this one with a double bridge.
The three colour choices are gold with brown lenses, black with green lenses, or light gold with blue lenses. The trendy and rather distinguished Lincoln style is a pair of broad and square bio acetate sunglasses with a double bridge.
MITA Eyewear is a brand of Vision of Tomorrow (VOT), a consultancy and services company for the eyewear sector founded by two optical enthusiasts who share a passion for a sustainable and environmentally friendly manufacturing system. Nora Cabrera, the COO, and Fabio Ferracane, the CEO, certainly walk the talk with their start to finish commitment to eco-friendly processes.
The brand’s name has been put together by taking the MI of Miami and ITA of Italy, a bridge of sorts to link the former to invoke the stylish multiculturalism of the bustling city on the Southern US east coast, and the latter to celebrate the highly evolved concepts of Italian craftsmanship and design.
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