In the previous edition, the focus was on how global homegrown brands are adapting to the fast-paced internet generation. In this article, readers will have the opportunity to discover a selection of innovative family-owned or founder-owned brands that have captured the attention of the new-age customer base. These brands have successfully impressed customers who are willing to invest in premium products as long as they meet the highest standards and align with their expectations.
Founded in 1986 by architect Henrik Lindberg and his father, optometrist Poul-Jørn Lindberg, the company is rooted in Danish design principles, seamlessly blending architectural aesthetics with eyewear comfort.
LINDBERG stands out for its ultra-lightweight frames, skillfully crafted without the use of screws or rivets. This unwavering commitment to Danish design tradition and ongoing innovation has earned LINDBERG an impressive collection of 112 internationally recognised design awards, solidifying its position as a leading brand in the high-end eyewear market. The brand prides itself on using responsibly sourced, durable, and exquisite materials such as titanium, gold, platinum, buffalo horn, fine wood, and even diamonds.
LINDBERG eyewear appeals to the sophisticated minimalist who values impeccable design and uncompromising quality above all else.
In 1986, Oliver Peoples, a renowned eyewear brand, was founded by Kenny Schwartz, Larry Leight, and Dennis Leight. Before establishing the company, Kenny Schwartz and Larry Leight worked as opticians and gained recognition for drawing glasses on celebrities featured in Vogue magazine. In 1984, Leight designed a frame known as “Identity,” which was famously worn by pop artist Andy Warhol. This marked a significant milestone for the brand.
Oliver Peoples was acquired by Oakley in 2006, and the following year, it became a part of eyewear giant Luxottica, making Oliver Peoples a flagship brand within the Luxottica group. Throughout its history, Oliver Peoples has garnered a reputation for its exemplary designs and commitment to quality, solidifying its status among renowned celebrities in the Western world.
SALT. is a distinguished independent eyewear brand that is deeply committed to perfecting the fit and fostering meaningful human connections that inspire unique eyewear designs. Drawing inspiration from the natural beauty found on planet Earth, the brand breathes life into eyewear.
Established in 2005 in coastal California, USA, SALT. was founded by opticians who prioritise an impeccable fit.
The brand meticulously selects best-in-class materials, ensuring both comfort and longevity. With a strong dedication to quality, SALT. manufactures its eyewear in Japan, upholding the highest standards of craftsmanship. The result is a collection of timeless glasses that provide an unparalleled fit.
SALT. embodies the rich heritage of Japanese craftsmanship that spans generations. Each pair of eyewear is meticulously handcrafted by skilled artisans, utilising premium materials such as acetate and Japanese aerospace-grade titanium. The brand’s commitment to quality and attention to detail shine through in every meticulously crafted frame.
Since its establishment in 1998, the core principles of innovation, quality, and sustainability have guided the journey of this brand. Under the leadership of Sven Götti in Switzerland, the frame styles are meticulously designed, embodying a distinctive minimalist and harmonious design language that permeates the entire collection. This design philosophy serves as an unwavering expression of confidence, quality, and the essence of “Swissness.”
Götti Switzerland’s titanium frames captivate with their remarkable lightness and exceptional craftsmanship. Since the brand’s inception, the manufacture of titanium frames has been entrusted to the same Japanese company, fostering a long-standing collaboration that seamlessly brings design ideas to life.
“For me, designing glasses is a fascinating and challenging labour of love to which I gladly devote my experience. Designing glasses challenges me equally on an aesthetic and mechanical level,” says Sven Gotti.
Maui Jim, founded in 1987, had humble beginnings as a small sunglasses company operating on Ka’anapali Beach in Lahaina, Maui. Recognising a market need for technology that could shield the eyes from intense glare and harmful UV rays while enhancing the vibrant colours of the island, the brand pioneered the groundbreaking PolarizedPlus2® lens.
What initially started as a classic collection comprising seven styles has since grown into a vast selection of over 125 sunglasses and eyeglass styles. All Maui Jim eyewear is equipped with polarised lenses that provide 100% protection against harmful UVA and UVB rays.
The original office remains situated in Lahaina, Maui, serving as the hub for design and testing, where the brand’s commitment to innovation continues to thrive.
Sea2See is an Italian company that specialises in designing and manufacturing optical frames, sunglasses, and watches. What sets them apart is their commitment to sustainability, as their products are created using recycled marine plastic. This plastic is collected by fishermen in Spain, France, and West Africa, transforming ocean waste into stylish and environmentally conscious accessories.
Since 2015, Sea2See has been driven by the objective of raising global awareness about the detrimental effects of ocean plastic pollution and the unsustainable practices of the optical and fashion industries. They have emerged as pioneers of a “seastainable” revolution in eyewear, showcasing that marine plastic waste can be transformed into high-quality raw materials.
Beyond creating eyewear and watches, Sea2See embodies a powerful statement of change, inviting anyone who cares about the oceans to proudly wear their products as a symbol of commitment to a sustainable future.
In conclusion, the eyewear industry has witnessed the rise of remarkable brands that have pushed the boundaries of design, quality, and sustainability. From Lindberg’s fusion of architectural aesthetics with comfort to Oliver Peoples’ iconic status among renowned celebrities, each brand has left an indelible mark on the industry. SALT.’s commitment to fit and timeless designs, Gotti’s dedication to Swiss craftsmanship and minimalist elegance, and Sea2See’s innovative use of recycled marine plastic all exemplify the industry’s shift towards conscious and responsible practices. As we move forward, these brands serve as inspirations for others, reminding us that high-quality eyewear can not only enhance one’s personal style but also contribute to a better future for the planet. Lastly, this second edition concludes the article on how and which brands have done some great work in innovation over the past two decades, starting small and independent and scaling up to global levels.
1. YOUR CONSENT
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In general, you can browse the Website without telling us who you are or revealing any information about yourself. Once you give us your information, you are not anonymous to us. We may also combine and aggregate information received from you or our advertisers and business partners through your different interactions with our products and services. Where possible, we indicate which ﬁelds are required and which ﬁelds are optional. You always have the option to not provide information by choosing to not use the Website.
If you transact with us, we collect some additional information, such as your name, email address, phone numbers and preferences, details of your subscription payment details and tracking information from online payments, cheques or money orders.
If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to promote our brands, resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may record and maintain such information.
We collect personally identiﬁable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
We may automatically track certain information about you based upon your behaviour on our Website. We use this information to conduct internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.
4. USE OF DEMOGRAPHIC / PROFILE DATA / YOUR INFORMATION
We use your information to provide the products and services you request, to manage your orders and respond to any other requests you may have. To the extent, we use your information to market to you, we will provide you the ability to opt-out of such uses or alternatively, you may inform us in writing (in the manner set out in Section 8 below) that you are not interested in receiving details of any offers.
We use your personal information to resolve disputes, troubleshoot problems, help promote a safe service, collect money, measure consumer interest in products and services, inform you about online and offline offers, products, services, events, research, news and updates, customise your experience, detect and protect us against error, fraud and other criminal activity, enforce our terms and conditions, and as otherwise described to you at the time of collection.
In our efforts to continually improve our product and service offerings, we collect and analyse demographic and proﬁle data about our users’ activity on our Website. Wherever possible or required by Applicable Law, such information processing activities are carried out on an anonymised or pseudonymised basis.
We identify and use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.
We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at our Website, providing you with content that we think you might be interested in and to display content according to your preferences.
5. SHARING OF PERSONAL INFORMATION
We may disclose information to third parties who provide us with services, for instance those handling marketing communications on our behalf. When data is disclosed to any third party every precaution will be taken to ensure that any data provided is handled safely and securely by such third-party organisation in compliance with the Applicable Law. You may inform us in writing (in the manner set out in Section 8 below) that your information is not to be disclosed to third parties for their marketing and advertising purposes.
6. DATA PROTECTION
Our Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Any information that you choose to provide us about yourself may be held on secure computer servers at locations within or outside India. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorised access. We and any company or organisation who provide us with services will have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. We aim to ensure that the information stored will be accurate, relevant and not excessive, though you should ensure that you notify us of any changes in circumstances (such as a change of address) so we can update our records accordingly. We will keep the data up to date and not retain your information longer than is necessary. We will keep data securely to prevent unauthorised access by other people.
We will not sell any identifiable information about you to any third party without your consent. We may share generalised information about behaviour patterns with partners or other parties in such a way that an individual customer can never be identified. Wherever possible or required by Applicable Law, information processing activities are carried out on an anonymised or pseudonymised basis.
7. LINKS TO OTHER SITES
You always have the option to not provide your information by choosing to not use the Website. You also have the right to ask us to not use your information for marketing purposes or send you offers based on your previous orders and your interests or share your information with third parties for their marketing and advertising purposes by sending an email to us at any time at the e-mail : email@example.com
The downloads from this Website have been thoroughly scanned and tested at all stages of production, but, as with all downloads, we recommend that you run a virus check before use. We also recommend that you have an up-to-date backup of your hard disk before using the downloaded content. We cannot accept responsibility for any disruption, damage and/or loss of data on your data or computer system that may occur while using the downloaded content.
This Website should not be regarded as an infallible guide to our products and services, nor does it constitute an offer for the sale of any particular products and services. We are not responsible for any losses you suffer on account of relying on the information contained on this website.
We do not warrant or represent the accuracy or completeness of information provided on this Website. You are advised to verify it before you agree to buy a product from advertisers or service. We do not guarantee that use of this Website will be uninterrupted or error-free, or that the Website and its servers are free of computer viruses or bugs.
10. EXCLUSIONS OF OUR LEGAL LIABILITY
The Website only complies with Indian laws. Information during visits to our Website are processed by us according to the provisions of Applicable Law.
We are strongly committed to protecting the privacy of our customers and we have taken all necessary and reasonable measures to protect the confidentiality of customer information and its transmission through the Website. We shall not be held liable for disclosure of information, in the course of your use of our Website caused by abnormal and unforeseeable circumstances outside our reasonable control, which would have been unavoidable despite all efforts to the contrary, for example delays or failures caused by industrial action, problems with another system or network, third party viruses or malware, mechanical breakdown or data-processing failures.
This Website is intended for residents of India only. All information on this Website is therefore intended only for the Indian market. The information contained on this Website may be altered or amended at any time without prior notification or obligation.
11. NOTICE OF CHANGE
EFFECTIVE AS OF FEBRUARY 01, 2021
The tionet.in website (“Website”) is hosted and operated by The Indian Optician (TIO); Registered in A-99 Defence Colony, New Delhi 110024, India.
The information contained on this Website may be altered or amended at any time without prior notification or obligation.
This Website should not be regarded as an infallible guide to The Indian Optician products and services, nor does it constitute an offer for the sale of any particular brand.
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INFORMATION WE COLLECT
A. We collect Personal Information you enter on or through the Service, such as when you create a tionet account, purchase a magazine/subscription, or contact us.
1. When you create The Indian Optician (TIO) account at tionet.in, we collect your Name, Email address, Password and Gender (optional). We collect these basic details so that you can access your subscriptions on multiple devices. Also, when you change your device, these details will help you sync you’re tionet account and get access to your subscriptions.
2. When you purchase a magazine/subscription on our website, we additionally collect your Address (with Pin Code) and Card details in certain scenarios. This is done to validate the transactions and we shall clear such data when validations are no longer required. Please note that we don’t store your card details and they are stored only by the payment gateway.
3. When you contact us, we collect your email address to provide services and answer your queries.
B. When you send gift cards or subscriptions, we may collect the information you provide about the gift recipients, including name and email address. We will use such information to fulfil your requests, provide the relevant service, or for anti-fraud purposes.
C. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.
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G. We also collect information about your purchases and activities on the Service, which we may use to present you with offers that we believe may be of interest to you. As part of this use of information, we may provide non-personally identifying, aggregate information to our Participating Publishers and other third parties about how our users, collectively, use the Service.
1. Articles you’ve read– To understand your interests and showcase more relevant articles
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SHARING OF YOUR PERSONAL INFORMATION
Personal Information will only be shared by Company to provide or improve our products, services, to contact you about our services; and with our advertisers to contact you about their new products etc; it will not be shared with third parties for their marketing purposes.
SECURITY OF YOUR PERSONAL INFORMATION
We allow you to limit access to your account via a password for your privacy and security. If you access your account via a third party site or service, you may have additional or different sign-on protections via that third party site or service. You are responsible for ensuring against unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-on mechanism appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account.
We use industry-standard Secure Socket Layer (SSL) software to encrypt your Personal Information during transmission. However, because no data transmission over the Internet is completely secure, and no system of physical or electronic security is impenetrable, Company cannot guarantee the security of Personal Information in its possession or the security of its servers or databases. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.
In the unlikely event that Company believes that the security of your Personal Information in its possession or control may have been compromised, Company may seek to notify you. If notification is appropriate, Company may notify you by email, messaging to your device, or other means within 72 hours of data compromise.
PERSONAL INFORMATION YOU CAN ACCESS
Company allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information: email address, name, location and marketing preferences. This list may change as the Service changes. The information you can view, update, and delete may change as the Website changes. If you have any questions about viewing or updating information, we have on file about you, please contact us at firstname.lastname@example.org or at The Indian Optician., A-99 Defence colony, New Delhi – 110024
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Upon your written request to privacy@ tionet.in we will remove your Personal Information from our active user database provided that (a) you are current with all payment obligations, (b) we do not believe it reasonably necessary to keep such information for any pending legal action, and (c) we are under no obligation to retain such information. Please be aware that any unfulfilled subscriptions may be cancelled without refund and you will have to re-register in order to use the Service. It is your responsibility to request a refund from us.
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RETURN AND REFUNDS
If for any reason you are not completely satisfied with The Indian Optician magazine subscription, you may claim a full refund of your subscription, by contacting us within 30 days of your transaction processing date for online subscription and print subscription.
You may cancel your Subscription at any time during your subscription term. If you choose to cancel your Subscription, please note that we do not issue refunds on magazines already delivered. You may request a refund for all magazines not yet delivered, by contacting us at firstname.lastname@example.org. The amount to be refunded will be a pro rata value based on the number of magazines already issued. Money will be refunded as below:
1) If paid by credit card, refunds will be issued to the original credit card provided at the time of purchase.
2) In case of payment gateway, payments refund will be made to the same account or in the bank account provided by the customer.