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The global motorsport industry has made progress on building sustainability in recent years, and in line with this, Formula 1 has committed to becoming climate positive by 2030. Considering the needs of the sector, this is no doubt particularly challenging.
A wide-ranging purpose-driven sustainability strategy has been developed to achieve these ambitious goals which Formula 1 hopes will address some of the most important environmental and societal challenges facing them, much as they do for global sport and our world as a whole. Part of the strategy is the development of a future engine powered by sustainable fuels, zero waste targets on and off track as well as pioneering ‘drop-in fuel’ that is 100 per cent sustainable. Such a fuel could be used by vehicles around the world. If these goals are achieved it will be a huge breakthrough for the entire planet as it struggles to deal with rapid climate change and the accompanying environmental crises.
The Formula F1 Eyewear brand was launched in 2019 with Formuleyes as the official licensee. Running parallel to the F1 brand’s objective to be ‘Net Zero Carbon’ by 2030, the eyewear brand too is committed to a number of sustainable undertakings. Sustainability and innovation are key tenets. These complement its high quality, timeless, sustainable designs and advanced materials, with innovation driving change. All the eyewear is made to exacting standards and the sunglasses are fitted with high specification sun lenses made exclusively for Formuleyes.
The latest collection of eyewear is as avant-garde as they come. These are cutting-edge designs created using state-of-the-art 3D printing technology and manufacturing practices that make the most of the latest advanced materials and processes.
Among these cutting-edge innovations are Bluesint PA12 and Materialise Process Tuner that work as conduits to eliminate waste in the 3D printing process. In laser sintering in particular, the Bluesint process makes it possible to print with 100% re-used powder, which contributes hugely to its commitments by increasing resource efficiency.
The Formula 1 Eyewear Gold Collection also features recycled carbon fibre in select models from existing F1 cars, which shows the highly developed skill of the artisans. A comfortable, lightweight plant-based material (used in 3D printing) has been made from castor oil, derived from the castor bean.
Sustainability and innovation extends to the packaging and cases. Recycled paper and cardboard have been used for the box and bag packaging. The cases are made from repurposed leather sourced from workmen’s gloves. This recycled leather has been stressed and hand-stitched – the end product a marvel of sheer elegance and lux feel. These products have been made exclusively for and overseen by Formuleyes Ltd.
The entire creative process has been completely streamlined to ensure every step is in a paperless manner, from start to finish. In addition, the company is manufacturing, distributing and shipping from one area in Monaco to ensure a lower carbon footprint.
The eyewear is available at the official Formula 1 Store, at specialist stockists worldwide, and online.
FORMULA 1 HAS COMMITTED TO BECOMING CLIMATE POSITIVE BY 2030. CONSIDERING THE NEEDS OF THE SECTOR, THIS IS NO DOUBT PARTICULARLY CHALLENGING
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