The internationally renowned Essilor brand hasalways been at the forefront of advanced optics technology that deliver high quality lenses with lifestyle based solutions to meet today’s needs. The company is equally noted for the strong support it extends to ECPs through its constantly evolving packages to suit the demands of the day.
To meet the needs of ECPs in today’s particularly challenging times, Essilor has launched Suraksha 2.0 as they prepare to reopen their business in phases, across India. Recognising that health and wellness is the need of the hour along with business bounce-back strategies, Suraksha 2.0 has been designed to address the well-being, health and safety of both the practitioners and their consumers.
The comprehensive business bounce-back strategies include trade programs, safety-hygiene protocol training and other holistic solutions keeping the ECP’s best interest at heart for a better business recovery.
Essilor believes that the combination of not just business concerns but also better mental health and the right assurances will help all concerned spring back to action as businesses restart with the right protocols in place.
The Suraksha Package 2.0, open to all partners of the Essilor Family, is a holistic program to not only help sustain and secure the ECP’s business, but also boost their market standing as the stores prepare to open in phases. To this end, the package features webinars, online doc consultation, safety protocols, safety kits and home refraction kits. The programs and facilities under the Suraksha 2.0 initiative are the following:
♦ Essilor Cares
» A whole series of webinars revolving around wellness open to all ECPs and also open to ECPs’ consumers.
The topics revolve around nutrition, mindfulness, fitness and parenting – an absolute requirement for better mental health in these testing times.
» The second wing of this program is the “Doc online” initiative. Doc online is an Online Doctor Consultation Platform where ECPs can have a live chat with a doctor on Web/App. This virtual doctor app provides easy access to a GP online via audio, video or chat, as per the ECP’s convenience. Essilor’s partnership with Doc online will help ECPs and their families connect with a medical professional from the comfort of their homes in a time of need, free of cost.
♦ Health & Safety
At a time where “physical purchase anxiety” still exists, it becomes so much more important to follow safety protocols at the store for ECPs and for their anxious consumers. The solution is for the ECPs to reassure the consumer’s protection by declaring themselves safe with the Suraksha kit. The kit, deployed by Essilor to the ECPs contains facemasks, sanitizing wipes, face shield, and sanitizers. In addition to this, safe shop protocol training will be done across multiple languages with the intention of refreshing safety standards. And let’s not forget – a wide range of communication collateral for ECPs to customise with their branding and reach out to their consumers, inviting them to their stores.
♦ Business Building
Today, while our purchase behaviour reflects, our fear of physical proximity and contact with other people, it also truly brings in a sense of convenience. Take groceries for example – people are happy to have them delivered to their homes.
In the optometry category too there is a similar behavioural pattern – the needs are high but there is anxiety about physical accessibility. Hence, HOPE (Home Optician Personal Eyecare), Essilor’s Home refraction – servicing your consumers’ eye care needs at the comfort of their home is a new opportunity especially with lockdowns restricting consumers’ visits to ECPs’ stores. Essilor is supporting this opportunity with a Home refraction kit, along with a full PPE kit for the ECPs’ and their consumer’s safety. The team at Essilor will be looking forward to training all ECPs who require this.
The Suraksha Package 2.0 is open to all partners of the Essilor Family. It has been launched to facilitate a healthy mindset for everybody overall, ALONG WITH BUSINESS RECOVERY SUPPORT
♦ Product Connect
The surge in blue light protection requirement is clear proof of the category growth and demand. In addition to that, another contextual category that has grown exponentially is the fog-free vision experience. Essilor will provide commercial support to ECPs with regard to these two categories which will help make recommendation easier as well as lead to better sales for the ECP.
♦ Consumer Connect
What we have seen in recent times is the surge in demand for blue light protection lenses.
As ECPs prepare to resume their business, Essilor offers a complete customisable digital communication suite to help them reach their consumers, talking to them about the importance of blue protection with a ‘call to action’ to either call the ECPs or book an appointment with them through EyeBookNow for a store visit.
The suite also covers safety protocol communication reassuring the consumers that the ECP is back to take care of their eyes.
♦ Service Support
As always, Essilor has always been committed to service customers through their pan-India Lab presence. Capitalising on this network, Essilor has mapped and worked out logistical solutions to manage local lockdowns with delivery happening from functional labs so ECPs can keep their commitment with their consumers. Rest assured, Essilor will do everything possible to deliver in as little time as possible in these challenging times.
♦ Digital Transformation
Essilor launches the new age digital system online booking appointment (EyeBookNow) system for ECPs with additional features. This solution is apt for anybody who wants to organise their clientele and use it as an opportunity in the current situation where you can moderate and monitor store walk-ins. What’s new? EyeBookNow releases new features such as automated reminders, customer rating and feedback to name a few.
EyeBookNow will also see more features like a chat box to the consumer in the near future to help ECPs instantly stay connected with their consumers.
EssiPro and Essicliq will also see a serious upgrade in terms of experience and interface.
Bookings can now be made 24/7. The latest features a Lens shape viewer (where the ECP can see the weight and thickness of the lens, a Lens comparison feature for better lens recommendation that strives towards facilitating a more organised platform for immediate reference and sales conversions.
All in all, Essilor’s timely holistic package is sure to be a boon for all ECP’s.
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EFFECTIVE AS OF FEBRUARY 01, 2021
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Company allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information: email address, name, location and marketing preferences. This list may change as the Service changes. The information you can view, update, and delete may change as the Website changes. If you have any questions about viewing or updating information, we have on file about you, please contact us at firstname.lastname@example.org or at The Indian Optician., A-99 Defence colony, New Delhi – 110024
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