DAYAL DAS KALRA, FOUNDER OF DAYAL OPTICALS
The Monk brand was first introduced in 2017 and thanks to extensive research and use of state-of-the-art material by the brand’s designer Keshav Kalra, the brand has carved its own special niche in a highly competitive market today. From a modest beginning of a few styles, The Monk eyewear brand has made rapid strides by expanding its range to more than 120 styles of sunglasses and prescription eyewear, now available at several leading optical stores across the country. With its trendy fashion styles manufactured to world-class standards, the brand has also made its foray into Dubai markets and is poised to soon enter European markets.
Keshav Kalra is the third generation scion of Dayal Opticals. Founded 60 years ago by his grandfather Shri Dayal Das Kalra and father Lalit Kalra, Dayal Opticals is one of the most respected names in the Indian optical industry.
DAYAL DAS KALRA, FOUNDER OF DAYAL OPTICALS
They are present in Lajpat Nagar, Greater Kailash – M Block, DLF Promenade – Vasant Kunj, Mall of India & Sector 18 – Noida, Vegas Mall – Dwarka, Pacific Mall – NSP – West Delhi. They are soon opening a beautiful luxury eyewear store in Gurgaon.
The Monk eyewear is the brainchild of Designer Keshav Kalra. The USP of the innovative eyewear, manufactured with advanced technology, is its high quality, great comfort and fit. High-end nickel, surgical titanium, stainless steel and Italian Mazzucchhelli acetate are the materials used in creating this unique eyewear line. The glasses are fitted with top-of-the-line CR-39 lenses and all the sunglasses offer 100% UV protection.
KESHAV KALRA WITH HIS DAD LALIT KALRA
“Attention is paid to each detail to ensure all-day comfort: each pair’s weight and its distribution, slightly padded temple tips for comfort behind the ear area, and perfect fit that prevents the eyewear from slipping off the nose, are some of its key elements,” says Keshav Kalra and proudly adds, “The sunglass models can be made to cater to individual prescription requirements also.”
The brand has been making waves across the Indian optical industry with its fabulous collection and Keshav Kalra is ecstatic to launch his new collection for this season which he is certain, will win hearts all across the country.
Each design carries its own name and story creating a uniqueness about each frame . From retro to staples and highly creative styles to distinguished minimalistic ones, from classic hues to the latest tones, there’s a wide range of shapes and colours to choose from. The models range from the chic Mona Lisa that projects an air of mystery; a bold girl power style named Muse; a fluid design style Noble; the Monk-vator – a modern take on the classic aviator; to the classic yet contemporary Kamma. Meditation, Zen, Omega, and the limited edition Ego are among the many other choices.
Monk eyewear has been used by stylists and creative directors in movies, web series and on several different OTT platforms.
Its creative designs and limited edition pieces have been seen on personalities featured on the covers of leading magazines including Forbes, Cosmopolitan, Grazia and Man Magazine. Celebrities Karan Johar, Ayushmann Khurana, Priyanka Chopra, Taapsee Pannu and Vicky Kaushal have worn Monk eyewear in movie promotions. Famous names from the music world Raftaar, Mc Altaff, Monica Dogra, Badshaah have also been seen wearing the brand. The brand has also had tie-ups with sport stars Harmanpreet Kaur and Manav, the young Indian shooter, hockey women’s team superstars Vandana Katariya and Sushila Chanu. Top Instagram influencers Rasna Bhasin, Erica Packard, among others, have chosen The Monk as their favoured style.
The Monk collections are available at leading optical stores across the country including Dayal Opticals, Lawrence & Mayo, Bonton – Inner Circle, Weldon Opticals, ABC Chashmawala, Nagar Chashmaghar, Phiroze Dastoor, Turakhia Opticians, Chasmaghar – (Anand), Patel Optical Mart, Signature Eyewear, Vijay Opticals, Dayal Optical (Kalkaji ), Optorium, among many others.
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11. NOTICE OF CHANGE
EFFECTIVE AS OF FEBRUARY 01, 2021
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RETURN AND REFUNDS
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