South African designer and entrepreneur David Green set up his eponymous brand of eyewear in 2006 “to bring nature to the cities of the world” and with a commitment to environmentally-responsible fashion. Based out of Cape Town, Thegreencompany sources materials according to strictly prescribed green criteria, with natural materials used wherever possible throughout the manufacturing process.
Green has a background in engineering. He combines this training and his keen eye for detail and design with his passion for the environment to great effect. The outcome is eco-friendly products that are quite distinct in that they contain real items of nature: foraged fallen tree leaves that are dried, dyed, set inside natural, cotton-based acetate and individually and most skilfully cut by hand. A variety of woods, reeds, real mother-of-pearl and cork are some of the other natural materials that are used to present the stylish and rather unique frames.
The natural cotton-based acetate is biodegradable and selected for its comfort and long-lasting finish. No harmful substances are used in the production of the eyewear and their factory water is recycled. All of this is in line with the brand’s commitment to assess the impact of every element they use, and every aspect of the processes.
The handcrafted and plastic-free David Green Eyewear range covers frames, sunglasses and a Little Greens collection for children, each piece designed for supreme comfort, superior quality and individuality. The concept is to offer wearers eyewear that is trendy and makes them look good, and if they care about the environment, to feel good as well.
Working towards complete sustainability is an ongoing process at Thegreencompany. Towards this end, its latest step is a foldable case for the eyewear.
These stylish cases are smart and durable, and when packed in their flat form, take up less space during transportation, reducing the carbon footprint and remaining true to the concept of “unique by nature”.
The design process takes place in Cape Town. Other components of the eyewear, such as nose pads and hinges, are sourced from Italy, France and Germany. Since these aren’t run-of-the-mill products, a single frame could take up to a year of preparation and trial before being launched in the market. David Green Eyewear has attracted a fair amount of interest at international eyewear shows in New York, Las Vegas, London, Birmingham, Milan and Munich. In 2017, one of the brand’s frames was selected worldwide for St Patricks Day and his frames have been shortlisted for awards in the United Kingdom.
The brand is currently available in over thirty countries and the demand is growing as the products find favour both for their styles and unique one-of-a-kind eyewear, and for the whole ethos and concept behind their creations.
The david green frames contain real items of nature: foraged fallen tree leaves that are dried, dyed, set inside natural, cotton-based acetate and individually and most skilfully cut by hand
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11. NOTICE OF CHANGE
EFFECTIVE AS OF FEBRUARY 01, 2021
The tionet.in website (“Website”) is hosted and operated by The Indian Optician (TIO); Registered in A-99 Defence Colony, New Delhi 110024, India.
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