India’s leading journal on optometric & ophthalmic profession, industry and trade
India’s leading journal on optometric & ophthalmic profession, industry and trade
ASHUTOSH VAIDYA, MANAGING DIRECTOR, SAFILO INDIA PVT. LTD. WITH TIGER SHROFF
Innovative designs and exceptional quality are hallmarks of Carrera eyewear, the flagship brand of the Safilo Group, Italy. Founded in 1956, the three main product lines of Carrera Collection ensure a comprehensive selection for all preferences. There’s Carrera Flag for those with a taste for bold, edgy fashion; Signature that presents classic shapes for the urban sophisticate; and Active, a range of eyewear for sport and street style.
Prowl, popular young actor Tiger Shroff’s active lifestyle brand aims to project discipline, calm, movement, confidence and comfort with élan. Individuality and confidence can be found in every pair of the renowned global brand, Carrera, which has recently entered into a fitting partnership with Tiger Shroff’s Prowl. The new collaboration was launched earlier this year on 27 February 2023 in Mumbai at Inorbit Mall, Malad (West).
The C Logo Easy series from the Carrera x Prowl collection presents popular shapes of iconic designs in contemporary interpretations. The styles that take inspiration from the sportswear industry are in lightweight materials and lively, contrasting colours. These are bi-injected eyewear that have been designed for maximum wearer comfort through perfect fits and combined with durability. Additional grip for any outdoor sports activity is ensured thanks to their flexible hinges. The iconic C is visibly crafted on the temples.
Commenting on the association, Ashutosh Vaidya, managing director, Safilo India Pvt Ltd, stated, “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff that has witnessed unprecedented popularity among the youth within a short span, owing to the star who stands as an icon of dedication and a fit lifestyle for the youth, having continuously inspired many to follow the path. . . I am confident that the Carrera Prowl collection will be hugely popular among sports and lifestyle enthusiasts and will be particularly embraced by millennials. Especially with someone like Tiger behind it, who has great appeal among the kids, youth and also the masses, it is going to be an exciting association.”
“I am honoured to partner with Carrera which is synonymous with pioneering design and a great legacy and super excited to endorse the Carrera Prowl collection. I have always been an outdoor person and have a keen fascination for eyewear.
Carrera Prowl is a personification of
me and a perfect lifestyle accessory for the youth who is always on the move,” said Tiger Shroff.
The new collection will be extensively promoted through all channels to strengthen the brand’s presence across India. And with Tiger Shroff as the face of Carrera x Prowl, the new brand looks sure to capture the attention of aspiring young customers and millennial groups in particular.
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