Aspire Proclean is the right lens care of choice for all Aspire Contact Lenses and all other contact lenses including Silicone Hydrogel contact lenses
7th September 2021 marked another milestone for CooperVision in India when the newest member of the recently launched Aspire brand was launched. Aspire Proclean, the product that was launched, was special in more ways than one – it also marked an entry of CooperVision into the lenscare market in India. Just to remind our readers, the India specific brand, Aspire, was launched earlier this year by CooperVision, global leaders in the contact lens industry.
The launch was kept virtual keeping in mind the restrictions due to the ongoing situation and to
maintain Covid protocols. Session was initiated by Michael Wilkinson – General Manager ACE Region.
He re-iterated the Business philosophy for India – ‘Here for Good, Here to Stay’ which was essential to show the long term commitment to invest in India by launching a wide range of world class products that are relevant for India both from the market requirement and price points. There is also a commitment to continue to focus on improving the service levels in India including investing efforts in professional services. The investment in the Aspire brand and the launch of new products in different categories now and in the near future, shows the company’s commitment in the Aspire Brand.
Arnab Sarkar (Country Head, India) recounted the Aspire Launch in Phases with Phase 1 being the most important Flagship Brand Biofinity transitioning to Aspire Pro & Biofinity toric to Aspire Pro toric very successfully at Distributor & Retail points already. The Phase 2 envisaged Avaira Vitality & Avaira Vitality toric transitioning to Aspire Air & Aspire Air toric. As the Aspire Brand umbrella kept increasing, the current Phase 3 would bring in more exciting products under the Aspire brand.
He also mentioned the importance of Lens care in the contact lens practice especially since the most dominant segment in India was the monthly disposable category and the right lens care solution being the most crucial for optimal lens wearing experience -a case in point being Lens care compatibility with contact lenses.
An ideal contact lens solution should be able to offer Health, Comfort & Convenience as the most important attributes. Aspire Proclean was then presented to the launch attendees. Aspire Proclean is the right lens care of choice for all Aspire Contact Lenses and all other contact lenses including Silicone Hydrogel contact lenses. A key highlight of the Aspire Proclean solution was that it will come packed in a 250ml convenient, easy to carry flat pack for the first time in India. Aspire Proclean 250ml will be priced at an attractive price of Rs.425 per bottle and comes with a lens case
bundled in the box.
She also shared the wonderful news that along with Aspire Proclean launch, Aspire Pro contact lenses will also now be available in a 6-lens pack along with the existing 3-lens pack due to the demand and feedback from the practitioners. There was an exciting launch promotion announced to mark the entry of Coopervision into the lens care segment – some of the key Aspire range of contact lenses will now be available with an Aspire Proclean solution being offered free for the consumers. This offer will be time bound and available till stocks last. The normal saleable packs will also be available immediately to the practitioners.
This Launch further complements the current Aspire brand family starting with Aspire Pro, Aspire Pro toric, Aspire Air, Aspire Air toric, Aspire Yes, Aspire GO & the just launched Aspire Proclean lens care solution. CooperVision aims to provide the highest levels of lens wearing satisfaction in India.
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