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Considering India’s demographic dividend, young people account for a huge segment. In such a scenario it’s good news for buyers and sellers of products designed millennials and Gen Z. The new entrant is the Arnette brand of global street style eyewear that positions itself as a voice of youth culture. With the launch here, the Arnette range is available at leading optical stores across the country and via leading e-commerce platforms.
The Californian brand was acquired by Italian eyewear company Luxottica Group SpA in 1999. Synonymous with sustainability, progressive designs, and an easy-going vibe, its wide variety of eyewear appeals to the young and young at heart.
“Arnette is popular for its distinctive shapes and iconic colours, additionally the brand echoes an easy-on-earth attitude,” said Suvashish Banerjee, brand manager, Luxottica Group, India and South-Asia. “We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. Right from store props to packaging, Arnette is committed to a ‘what goes around comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what make us unique. We believe Arnette will resonate very well with today’s edgy, quirky and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience.”
In line with Arnette’s commitment to caring for the environment they use recyclable raw materials for a greener, sustainable world. In 2019, the brand launched its first sustainable collection, and this year, 70% of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging. The new Arnette Positive line has been created along the lines of sustainability from the first process to the final product. The brand is looking at contributing to making climate-friendly innovation the coolest trend around.
The sunglasses and frames are created in high quality materials, conceptualised in progressive designs and for maximum functionality, all its features coming together seamlessly to appeal to the tastes of today’s youth. The brand refers to it as swag on the outside, sustainable on the inside.
The trendy new generation shapes in urban-future designs and vivid colour combinations look great, are ultralight in weight, and offer super comfort. Whether in its innovative bio-acetate or other collections, distinctive forms and vivid pop colour contrasts make for fresh and bold looks that talk to young consumers. Hugely popular young musicians who’ve been spotted wearing Arnette recently are Post Malone, Billie Eilish, and Justin Bieber.
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